Exam 8: Using Marketing Channels to Create Value for Customers

_____ wholesalers sell their products using catalogs instead of sales forces and then ship the products to buyers.

_____ sell specialty products that they display on their own racks in stores.

A(n)_____ can be used,such as an agent or distributor,to convince a corporate buyer to carry a firm's product.

Explain why companies utilize multiple channels.

A(n)_____ gives a person or group the right to market a company's goods or services within a certain territory or location.

A _____ is a market where unauthorized goods are sold without the knowledge of the producers.

_____ that travel within a channel need to be moved from one member to another and sometimes back again.

A channel member with strong channel powers is known as a channel captain.

When creating a marketing channel,the key is to understand the different target markets for your product and designing the best channel to meet the needs of customers in each.

A direct channel consists of only a producer and a consumer.

Frank needs to buy groceries,get a haircut,and stop for lunch.He could accomplish all these things under the same roof if he were to visit a(n)_____.

A channel that includes one or more _____ is known as an indirect channel.

An ethical and effective strategy utilized to gain channel member cooperation is:

Distributing a product exclusively to a limited number of organizations under strict terms can help:

List and describe five types of retailers.

_____ is the process of monitoring supply chains.

The Internet has fueled a certain amount of disintermediation.

The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.

Horizontal integration is an agreement formed by two or more firms to deliver their products via a channel.

The simplest marketing channel consists of just three parties.