Exam 8: Using Marketing Channels to Create Value for Customers

Which of the following is the least risky global entry strategy?

Valuable and fragile products tend to have a _____ marketing channel.

Explain the factors that influence a firm's channel decisions.

A business that purchases products in large quantities from producers and then sells it to another entity is known as a _____.

Channel conflicts are atypical.

The Internet is hindering companies' ability to develop customer relationships.

_____ is an agreement formed by two or more firms to deliver their products via a channel.

The process involving wholesalers owning a good until purchased by other sellers is known as _____.

Explain the difference between vertical conflict and horizontal conflict.

The lines between retailers,wholesalers,and producers are very easy to distinguish.

To control the image of their products and prices at which they are sold,the makers of upscale products often prefer to distribute their products more exclusively.

A(n)_____ is an entity that is created when two parties agree to share their profits,losses,and control with one another.

A marketing channel offers little scope to companies to set itself apart from the crowd.

A company may partner with intermediaries because:

_____ is a function of channel members that ensures that wholesalers,distributors,retailers,and consumers are informed of the existence of particular offerings.

_____ has contributed to consumers gaining channel power.

A category killer is a type of specialty store that sells a high volume of a particular product.

Explain how a pharmaceutical company could utilize both a pull and push strategy.

_____ are characterized as having a wide variety of household and personal types of merchandise such as clothing and jewelry.

Mary ran into a store dedicated to the newest cat foods offered by her favorite pet food provider.She has so much fun interacting with the free samples and toys,that she brings her cat Fluffy to the store the next week,but finds that the store is no longer there.Mary had most likely found a(n)_____.