Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing?100 Questions
Exam 2: Strategic Planning119 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions107 Questions
Exam 4: Business Buying Behavior113 Questions
Exam 5: Market Segmenting, Targeting, and Positioning94 Questions
Exam 6: Creating Offerings120 Questions
Exam 7: Developing and Managing Offerings107 Questions
Exam 8: Using Marketing Channels to Create Value for Customers121 Questions
Exam 9: Using Supply Chains to Create Value for Customers87 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence114 Questions
Exam 11: Integrated Marketing Communications and the Changing Media Landscape140 Questions
Exam 12: Public Relations, Social Media, and Sponsorships71 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, Loyalty, and Empowerment127 Questions
Exam 15: Price,the Only Revenue Generator107 Questions
Exam 16: The Marketing Plan119 Questions
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_____ are costly to build but transport liquid and gas goods cheaply once constructed.
(Multiple Choice)
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_____ provide logistics services for part or all supply chain management functions.
(Short Answer)
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List transportation methods utilized by firms and explain the advantages and disadvantages of each.
(Essay)
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Metal boxes that are used to ship consumer goods on cargo ships are known as _____.
(Multiple Choice)
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Purchasing goods and services for an organization is known as procurement.
(True/False)
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A 3PL is a one-stop shipping solution for a company that wants to focus on other aspects of its business besides logistics.
(True/False)
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The physical flow of materials in the supply chain is known as _____.
(Short Answer)
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_____ decisions are made more frequently than _____ decisions.
(Multiple Choice)
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Smart companies integrate their supply chains into their marketing plans,by means such as:
(Multiple Choice)
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Warehouses and distribution centers are becoming more automated and wired.
(True/False)
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Inventory control occurs when a firm runs out of a product a customer wants to buy.
(True/False)
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A _____ is a warehouse where the emphasis is on processing and moving goods on to wholesalers,retailers,or consumers.
(Multiple Choice)
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The management of the resources,events,and processes needed to create an offering is known as demand planning.
(True/False)
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