Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing?100 Questions
Exam 2: Strategic Planning119 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions107 Questions
Exam 4: Business Buying Behavior113 Questions
Exam 5: Market Segmenting, Targeting, and Positioning94 Questions
Exam 6: Creating Offerings120 Questions
Exam 7: Developing and Managing Offerings107 Questions
Exam 8: Using Marketing Channels to Create Value for Customers121 Questions
Exam 9: Using Supply Chains to Create Value for Customers87 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence114 Questions
Exam 11: Integrated Marketing Communications and the Changing Media Landscape140 Questions
Exam 12: Public Relations, Social Media, and Sponsorships71 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, Loyalty, and Empowerment127 Questions
Exam 15: Price,the Only Revenue Generator107 Questions
Exam 16: The Marketing Plan119 Questions
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Delivering what is promised,when it was promised,and the way it was promised are key drivers of _____.
(Multiple Choice)
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_____ is the process of ensuring a firm has an adequate supply of products and a wide enough assortment of them to meet customer needs.
(Multiple Choice)
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CPFR is a practice whereby supply chain partners _____ and coordinate their operations.
(Short Answer)
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Fred started a t-shirt business last year.He designs the shirts in the United States and then sends the designs to companies in China to be produced.Fred is utilizing a(n)_____ strategy.
(Multiple Choice)
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The value chain concept refers to the belief that your supply chain partners should do more for you than perform just _____.
(Short Answer)
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Tracking individual products is more difficult than tracking product loads.
(True/False)
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To avoid stockouts,companies keep a certain amount of _____ on hand.
(Short Answer)
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_____ involves running broken,defective,and scrap products backward through the supply chain.
(Multiple Choice)
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_____ is the fastest transportation method in terms of shipping goods.
(Multiple Choice)
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Extracting value from waste and using it to create new products in known as:
(Multiple Choice)
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A situation in which supply chain partners share information with one another so they can see how well the chain is working is known as _____.
(Short Answer)
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_____ is growing faster than any other transportation method.
(Multiple Choice)
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An _____ is utilized to distinguish a type of product based on some unique characteristic.
(Short Answer)
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Reverse logistics is utilized to _____ from used or unusable product.
(Short Answer)
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