Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing?100 Questions
Exam 2: Strategic Planning119 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions107 Questions
Exam 4: Business Buying Behavior113 Questions
Exam 5: Market Segmenting, Targeting, and Positioning94 Questions
Exam 6: Creating Offerings120 Questions
Exam 7: Developing and Managing Offerings107 Questions
Exam 8: Using Marketing Channels to Create Value for Customers121 Questions
Exam 9: Using Supply Chains to Create Value for Customers87 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence114 Questions
Exam 11: Integrated Marketing Communications and the Changing Media Landscape140 Questions
Exam 12: Public Relations, Social Media, and Sponsorships71 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, Loyalty, and Empowerment127 Questions
Exam 15: Price,the Only Revenue Generator107 Questions
Exam 16: The Marketing Plan119 Questions
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What are some methods companies utilize to be sure their products are of sound quality when outsourcing?
(Essay)
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Consumers are very interested in knowing where their products come from.
(True/False)
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_____ is the process of estimating how much of a good or service a customer will buy from you.
(Short Answer)
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Freight forwarders typically own their own transportation equipment and warehouses.
(True/False)
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The rational for utilizing supply chain visibility is that:
(Multiple Choice)
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Alan must first go through the process of _____ before he procures goods and services for his organization.
(Short Answer)
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One way for Amy to forecast demand is to look at her company's previous sales reports.
(True/False)
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Describe the strategy Zara implemented in reference to its supply chain that ultimately provided it with a competitive advantage.
(Essay)
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Companies may join the Fair Trade movement to convey that they are _____.
(Multiple Choice)
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Social responsibility is the idea that a company should manage their business,not just to earn profits,but to advance _____.
(Short Answer)
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_____ and _____ have become a larger part of Sally's role as a supply manager since she first started.
(Multiple Choice)
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Firms with just-in-time inventory systems keep very little inventory on hand.
(True/False)
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If a firm can find a company that can add more value to a function than it can itself,it will often _____ the task to that company.
(Multiple Choice)
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A(n)_____ is an organization whose duties include consolidating small loads of freight,negotiating rates for their shipment,and booking space for them on transportation vehicles and in warehouses.
(Short Answer)
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Retailers may forego utilizing a CPFR strategy,preferring to sell sales information to third parties.
(True/False)
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_____ synthesizes information including sales history,point-of-sale data,warehouse data,supplier data,promotion information,and economic trends.
(Multiple Choice)
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_____ is a good option for a company transporting freshly cut flowers.
(Short Answer)
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