Question 1

Describe what a service blueprint might look like for a fast-food restaurant. What activities take place beyond the line of visibility?

Accepted Answer

A successful answer will identify severa

Question 2

A hardware store decides to place bins near the store entrances for customers to leave used (burned-out) light bulbs. The store is likely concerned with which element of sustainability?

Accepted Answer

A)  Product rebates 
B)  Product disposal 
C)  Design for manufacture and assembly 
D)  Design for environment 
A)  Product rebates 
B)  Product disposal 
C)  Design for manufacture and assembly 
D)  Design for environment

Question 3

Which ordering of the first three stages of the product development process is correct?

Accepted Answer

A)  Analyze and screen $\rightarrow$  Generate ideas $\rightarrow$  Develop concept 
B)  Generate ideas $\rightarrow$  Analyze and screen $\rightarrow$  Develop concept 
C)  Generate ideas $\rightarrow$ Develop concept $\rightarrow$  Analyze and screen 
D)  Develop concept $\rightarrow$  Analyze and screen $\rightarrow$  Generate ideas 
A)  Analyze and screen $\rightarrow$  Generate ideas $\rightarrow$  Develop concept 
B)  Generate ideas $\rightarrow$  Analyze and screen $\rightarrow$  Develop concept 
C)  Generate ideas $\rightarrow$ Develop concept $\rightarrow$  Analyze and screen 
D)  Develop concept $\rightarrow$  Analyze and screen $\rightarrow$  Generate ideas

Question 4

Product design involves making decisions about all of the following except?

Accepted Answer

A)  Characteristics of goods and services 
B)  Pricing of goods and services 
C)  Features of goods and services 
D)  Performance of goods and services 
A)  Characteristics of goods and services 
B)  Pricing of goods and services 
C)  Features of goods and services 
D)  Performance of goods and services

Question 5

A firm estimates that the net present value of future cash flows from a new product will be $125,000. The firm estimates that they will spend $135,000 on product development and research. Based on these figures, what should the firm do?

Accepted Answer

A)  Develop the product 
B)  Not develop the product 
C)  Release the product to market immediately 
D)  Cannot be determined from the information given 
A)  Develop the product 
B)  Not develop the product 
C)  Release the product to market immediately 
D)  Cannot be determined from the information given

Question 6

The "roof" of the house of quality indicates what?

Accepted Answer

A)  Design target values 
B)  Correlations between a product's technical characteristics 
C)  A competitive comparison between the firm and competitors 
D)  Feature importance weighting 
A)  Design target values 
B)  Correlations between a product's technical characteristics 
C)  A competitive comparison between the firm and competitors 
D)  Feature importance weighting

Question 7

Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?

Accepted Answer

A)  Net casting 
B)  Research distribution 
C)  Entrepreneurial marketing 
D)  Open innovation 
A)  Net casting 
B)  Research distribution 
C)  Entrepreneurial marketing 
D)  Open innovation

Question 8

The relationships between customer requirements, product attributes, and design specification can be captured by what tool?

Accepted Answer

A)  Foundation of design 
B)  Villa of excellence 
C)  Edifice of engineering 
D)  House of quality 
A)  Foundation of design 
B)  Villa of excellence 
C)  Edifice of engineering 
D)  House of quality

Question 9

The massive adoption of cell phone technology has led to or driven all of the following except?

Accepted Answer

A)  Mobile broadband adoption 
B)  Wearable technology 
C)  Personal health monitoring 
D)  Decrease in photos taken by consumers 
A)  Mobile broadband adoption 
B)  Wearable technology 
C)  Personal health monitoring 
D)  Decrease in photos taken by consumers

Question 10

Poor goods and services designs can lead to all of the following except?

Accepted Answer

A)  Costs due to warranty repairs 
B)  Costs due to product returns 
C)  Lost customers 
D)  Enhanced brand equity 
A)  Costs due to warranty repairs 
B)  Costs due to product returns 
C)  Lost customers 
D)  Enhanced brand equity

Question 11

Outsourcing is often done primarily to accomplish all of the following except?

Accepted Answer

A)  Reduce costs 
B)  Enhance competitiveness 
C)  Increase lead times 
D)  Provide access to competencies that are not core to a firm 
A)  Reduce costs 
B)  Enhance competitiveness 
C)  Increase lead times 
D)  Provide access to competencies that are not core to a firm

Question 12

What set of scientific techniques and insights is sometimes used by firms to attempt to better understand the subconscious minds of consumers?

Accepted Answer

A)  Neural networks 
B)  Mind-melding 
C)  Neuroscience 
D)  Telepathy 
A)  Neural networks 
B)  Mind-melding 
C)  Neuroscience 
D)  Telepathy

Question 13

The ____________ lays out the direct and indirect activities occurring between the service provider and the customer, and the noncontact activities which don't involve the customer.

Accepted Answer

The answer of The ____________ lays out the direct and...

Question 14

External fit of new products relates to the condition of the market and desires of customers.

Accepted Answer

A) True 
 B)False

Describe what a service blueprint might look like for a fast-food restaurant. What activities take place beyond the line of visibility?

A hardware store decides to place bins near the store entrances for customers to leave used (burned-out) light bulbs. The store is likely concerned with which element of sustainability?

Which ordering of the first three stages of the product development process is correct?

Product design involves making decisions about all of the following except?

A firm estimates that the net present value of future cash flows from a new product will be $125,000. The firm estimates that they will spend $135,000 on product development and research. Based on these figures, what should the firm do?

The "roof" of the house of quality indicates what?

Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?

The relationships between customer requirements, product attributes, and design specification can be captured by what tool?

The massive adoption of cell phone technology has led to or driven all of the following except?

Poor goods and services designs can lead to all of the following except?

Outsourcing is often done primarily to accomplish all of the following except?

What set of scientific techniques and insights is sometimes used by firms to attempt to better understand the subconscious minds of consumers?

The ____________ lays out the direct and indirect activities occurring between the service provider and the customer, and the noncontact activities which don't involve the customer.

External fit of new products relates to the condition of the market and desires of customers.

Operations Management, Processes, and Supply Chain Management

Corporate Strategy, Performance, and Sustainability

Process Design and Capacity Management

Customer Relationships and Customer Service

Demand Management, Forecasting, and Aggregate Planning

Independent Demand Inventory Management

Material Flow Analysis and Facility Layouts

Supplement: Job Scheduling and Vehicle Routing

Lean Systems

Managing Customer and Work Flows

Managing Information Flowsmrp and Erp

Managing Projects

Six Sigma Quality Management

Supplement: Statistical Quality Control

Global Supply Management

Location, Logistics, and Product Returns

Integrating Processes Along the Supply Chain

Filters

Exam 3: Product Design and Development

Describe what a service blueprint might look like for a fast-food restaurant. What activities take place beyond the line of visibility?

A hardware store decides to place bins near the store entrances for customers to leave used (burned-out) light bulbs. The store is likely concerned with which element of sustainability?

Which ordering of the first three stages of the product development process is correct?

Product design involves making decisions about all of the following except?

A firm estimates that the net present value of future cash flows from a new product will be $125,000. The firm estimates that they will spend $135,000 on product development and research. Based on these figures, what should the firm do?

The "roof" of the house of quality indicates what?

Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?

The relationships between customer requirements, product attributes, and design specification can be captured by what tool?

The massive adoption of cell phone technology has led to or driven all of the following except?

Poor goods and services designs can lead to all of the following except?

Outsourcing is often done primarily to accomplish all of the following except?

What set of scientific techniques and insights is sometimes used by firms to attempt to better understand the subconscious minds of consumers?

The ____________ lays out the direct and indirect activities occurring between the service provider and the customer, and the noncontact activities which don't involve the customer.

External fit of new products relates to the condition of the market and desires of customers.

Operations Management, Processes, and Supply Chain Management

Corporate Strategy, Performance, and Sustainability

Process Design and Capacity Management

Customer Relationships and Customer Service

Demand Management, Forecasting, and Aggregate Planning

Independent Demand Inventory Management

Material Flow Analysis and Facility Layouts

Supplement: Job Scheduling and Vehicle Routing

Lean Systems

Managing Customer and Work Flows

Managing Information Flowsmrp and Erp

Managing Projects

Six Sigma Quality Management

Supplement: Statistical Quality Control

Global Supply Management

Location, Logistics, and Product Returns

Integrating Processes Along the Supply Chain

Filters