Exam 7: Writing Routine and Positive Messages

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Which of the following would be most effective as the opening statement for a message from a customer service executive of Weaver Designs to the customer, granting the claim?

(Multiple Choice)
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The direct approach is an appropriate and efficient way to structure positive messages because your readers will range from neutral to receptive.

(True/False)
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Which of the following is TRUE about sending goodwill messages?

(Multiple Choice)
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The closing of a routine request message should include ________.

(Multiple Choice)
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You write to your college professor, asking her to vouch for your skills and abilities to a prospective employer. This is an example of a routine request asking for ________.

(Multiple Choice)
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You should begin routine requests with ________.

(Multiple Choice)
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In order to write a successful news release, you should ________.

(Multiple Choice)
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Routine replies and positive messages should close with ________.

(Multiple Choice)
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When writing positive letters you should close with a courteous expression of ________.

(Short Answer)
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In order to write a successful news release, you should ________.

(Multiple Choice)
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Sandra's new laptop is not running some key applications. She sends an email to the company's customer care centre explaining the problem. This is an example of a routine request for ________.

(Multiple Choice)
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In order to avoid lawsuits, you should omit all negative information from your letters of recommendation.

(True/False)
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How should you respond to a customer's claim when your company is at fault?

(Essay)
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Because good news is always welcome, you should ________.

(Multiple Choice)
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Which of the following is a guideline for writing a successful news release?

(Multiple Choice)
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In order to write a successful news release, you should ________.

(Multiple Choice)
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Which of the following would be most effective as the body for a message from a customer service executive of Weaver Designs to the customer, granting the claim?

(Multiple Choice)
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If your routine message is mixed and must convey mildly disappointing information, put the negative portion of your message in a negative context; don't try to embed it in a favourable context.

(True/False)
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Which of the following would be most effective as the closing for a message from a customer service executive of Weaver Designs to the customer, granting the claim?

(Multiple Choice)
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Which of the following is a guideline for granting claims and requests for adjustment when your company is at fault?

(Multiple Choice)
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