Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility can be characterized by

Components of a consumer's income consist of

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

The post-millennial generation that includes consumers born between 1995 and 2010 is known as

By 2050, the world's population is expected to be

According to the personal moral philosophy of ________, if the benefits of a behavior exceed the costs, that behavior is ethical.

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Because there are few sellers, price competition among firms is avoided in which form of competition?

The country expected to have the largest population in 2050 is

The Federal Trade Commission investigated Google as potentially being ________, but found that despite its very large market share, it had not harmed competition.

Miela had an excellent year as a junior auditor in 2018, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

Which of the following is a major reason for the violation of ethics codes?

What is the difference between standard charitable contributions and cause marketing?

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Recognized for excellence by Advertising Age magazine, Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's, Sprint, and Clorox as a part of their programs incorporating

The giving and receiving of bribes, kickbacks, and graft are the most common forms of