Question 1

Projections show that the population is

Accepted Answer

A)  growing rapidly in North America. 
B)  declining sharply in Australia. 
C)  decreasing in Africa. 
D)  increasing in India. 
E)  increasing in Eastern Europe. 
A)  growing rapidly in North America. 
B)  declining sharply in Australia. 
C)  decreasing in Africa. 
D)  increasing in India. 
E)  increasing in Eastern Europe.

Question 2

A recent study of business executives reported that ________ percent had witnessed ethically troubling behavior.

Accepted Answer

A)  7 
B)  18 
C)  25 
D)  45 
E)  63 
A)  7 
B)  18 
C)  25 
D)  45 
E)  63

Question 3

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit

Question 4

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

A)  sustainable development. 
B)  market development. 
C)  an oligopoly. 
D)  cause marketing. 
E)  environmental downsizing. 
A)  sustainable development. 
B)  market development. 
C)  an oligopoly. 
D)  cause marketing. 
E)  environmental downsizing.

Question 5

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing. 
B)  cause marketing. 
C)  marketing altruism. 
D)  public relations marketing. 
E)  societal marketing. 
A)  philanthropic marketing. 
B)  cause marketing. 
C)  marketing altruism. 
D)  public relations marketing. 
E)  societal marketing.

Question 6

By 2030, the U.S. population is expected to exceed

Accepted Answer

A)  273 million. 
B)  314 million. 
C)  323 million. 
D)  359 million. 
E)  414 million. 
A)  273 million. 
B)  314 million. 
C)  323 million. 
D)  359 million. 
E)  414 million.

Question 7

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Accepted Answer

A)  green marketing. 
B)  recycle marketing. 
C)  cause marketing. 
D)  environmental marketing. 
E)  recycling. 
A)  green marketing. 
B)  recycle marketing. 
C)  cause marketing. 
D)  environmental marketing. 
E)  recycling.

Question 8

LG recently introduced a "connected" refrigerator that can track food expiration dates and respond to voice commands. This is an example of a ________ change in the marketing environment.

Accepted Answer

A)  regulatory 
B)  sociocultural 
C)  competitive 
D)  technological 
E)  marketing mix 
A)  regulatory 
B)  sociocultural 
C)  competitive 
D)  technological 
E)  marketing mix

Question 9

After paying high taxes and covering the costs of high expenses for necessities, if a consumer's ________ is still high, she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Accepted Answer

A)  savings rate 
B)  gross income 
C)  taxes 
D)  discretionary income 
E)  disposable income 
A)  savings rate 
B)  gross income 
C)  taxes 
D)  discretionary income 
E)  disposable income

Question 10

Though registration under the Lanham Act provides important advantages to a trademark owner,

Accepted Answer

A)  copyright protection is preferred for most branding in the United States. 
B)  foreign firms are not allowed to register. 
C)  it has resulted in an anticompetitive environment for domestic firms. 
D)  patent law is preferred for most branding in the United States. 
E)  it does not confer ownership. 
A)  copyright protection is preferred for most branding in the United States. 
B)  foreign firms are not allowed to register. 
C)  it has resulted in an anticompetitive environment for domestic firms. 
D)  patent law is preferred for most branding in the United States. 
E)  it does not confer ownership.

Question 11

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Accepted Answer

A)  13 
B)  28 
C)  37 
D)  42 
E)  51 
A)  13 
B)  28 
C)  37 
D)  42 
E)  51

Question 12

Green marketing is

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials. 
A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials.

Question 13

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence. 
B)  competitive constraints. 
C)  barriers to entry. 
D)  restraints of trade. 
E)  regulation. 
A)  jurisprudence. 
B)  competitive constraints. 
C)  barriers to entry. 
D)  restraints of trade. 
E)  regulation.

Question 14

Cause marketing refers to

Accepted Answer

A)  charitable contributions of a firm being tied directly to the customer revenues produced through the promotion of one of its products. 
B)  organizational efforts to improve the state of people, the planet, and profit simultaneously to achieve sustainable, long-term growth. 
C)  marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  marketing actions that actually caused more good than was anticipated. 
A)  charitable contributions of a firm being tied directly to the customer revenues produced through the promotion of one of its products. 
B)  organizational efforts to improve the state of people, the planet, and profit simultaneously to achieve sustainable, long-term growth. 
C)  marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  marketing actions that actually caused more good than was anticipated.

Question 15

A code of ethics refers to

Accepted Answer

A)  a formal statement of moral and ethical business attitudes. 
B)  a formal statement of ethical principles and rules of conduct. 
C)  an informal guide of ethical principles that can guide challenging decisions. 
D)  the written, signed document stating the beliefs and values of each employee in a firm. 
E)  a firm's itemized list of business activities that are and are not consistent with the company's mission statement. 
A)  a formal statement of moral and ethical business attitudes. 
B)  a formal statement of ethical principles and rules of conduct. 
C)  an informal guide of ethical principles that can guide challenging decisions. 
D)  the written, signed document stating the beliefs and values of each employee in a firm. 
E)  a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 16

Regulation refers to

Accepted Answer

A)  the restrictions that state and federal laws place on business with regard to the conduct of its activities. 
B)  constraints placed on businesses for activities that are legal but unethical. 
C)  society's values and standards that are enforceable in the courts. 
D)  requirements concerning which customers a firm may serve or not serve. 
E)  the moral principles and values that govern the actions and decisions of an individual or group. 
A)  the restrictions that state and federal laws place on business with regard to the conduct of its activities. 
B)  constraints placed on businesses for activities that are legal but unethical. 
C)  society's values and standards that are enforceable in the courts. 
D)  requirements concerning which customers a firm may serve or not serve. 
E)  the moral principles and values that govern the actions and decisions of an individual or group.

Question 17

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  economic espionage. 
B)  industrial espionage. 
C)  marketplace espionage. 
D)  industrial surveillance. 
E)  patent infringement. 
A)  economic espionage. 
B)  industrial espionage. 
C)  marketplace espionage. 
D)  industrial surveillance. 
E)  patent infringement.

Question 18

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin. However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks. Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the several other comparable dealers in Wausau. This marketing environment is an example of

Accepted Answer

A)  pure competition. 
B)  monopolistic competition. 
C)  an oligopoly. 
D)  a monopoly. 
E)  marginal competition. 
A)  pure competition. 
B)  monopolistic competition. 
C)  an oligopoly. 
D)  a monopoly. 
E)  marginal competition.

Question 19

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

Accepted Answer

A)  electronic commerce. 
B)  Internet barter. 
C)  intranet exchange. 
D)  electronic exchange. 
E)  extranet trade. 
A)  electronic commerce. 
B)  Internet barter. 
C)  intranet exchange. 
D)  electronic exchange. 
E)  extranet trade.

Question 20

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Accepted Answer

A)  ad nauseum. 
B)  mea culpa. 
C)  quid pro quo. 
D)  ćest la vie. 
E)  caveat emptor. 
A)  ad nauseum. 
B)  mea culpa. 
C)  quid pro quo. 
D)  ćest la vie. 
E)  caveat emptor.

Projections show that the population is

A recent study of business executives reported that ________ percent had witnessed ethically troubling behavior.

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

By 2030, the U.S. population is expected to exceed

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

LG recently introduced a "connected" refrigerator that can track food expiration dates and respond to voice commands. This is an example of a ________ change in the marketing environment.

After paying high taxes and covering the costs of high expenses for necessities, if a consumer's ________ is still high, she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Though registration under the Lanham Act provides important advantages to a trademark owner,

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Green marketing is

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Cause marketing refers to

A code of ethics refers to

Regulation refers to

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Projections show that the population is

A recent study of business executives reported that ________ percent had witnessed ethically troubling behavior.

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

By 2030, the U.S. population is expected to exceed

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

LG recently introduced a "connected" refrigerator that can track food expiration dates and respond to voice commands. This is an example of a ________ change in the marketing environment.

After paying high taxes and covering the costs of high expenses for necessities, if a consumer's ________ is still high, she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz Carlton in New York City's Central Park.

Though registration under the Lanham Act provides important advantages to a trademark owner,

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Green marketing is

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Cause marketing refers to

A code of ethics refers to

Regulation refers to

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Any activity that uses electronic communication in the inventory, promotion, distribution, purchase, and exchange of products and services is referred to as

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters