Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

All of the following are the result of an interest in the triple-bottom line except which?

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Gross income refers to

Society's values and standards that are enforceable in the courts are referred to as

Disposable income refers to

The form of competition where just a few companies control the majority of industry sales is referred to as

Income used to buy luxury items, such as a voyage aboard Cunard's Queen Mary 2, is referred to as

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

Profit responsibility refers to

Ethical exchanges between sellers and buyers should result in

Consumerism refers to

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by which of the following?

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website, it assures consumers that

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS) has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ________ forces in the marketplace.

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more "humane" or "avian" lives-and as a result, to taste better than conventionally raised turkeys. The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Sustainable development refers to

In an inflationary economy, the cost to produce and buy products and services ________ as prices ________.

Changes in ________ have a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.