Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Generation Y is defined as the generation of children born

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today. This is an example of ________ condition.

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Competition refers to

Members of Generation Y are more likely than other generational cohorts to influence

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In the most recent report, consumers spent the largest proportion of their income on which of these?

An alternative to government control where an industry attempts to police itself is referred to as

Pending federal legislation will require all online retailers to collect state sales taxes from customers. This would affect online sellers such as Virtual Vineyards, which now collects state sales taxes only from customers who reside in California, its home state. This pending legislation would be an example of which environmental force?

The purpose of environmental scanning is to

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Generation X consumers are

The Federal Trade Commission (FTC) can require a company to spend money to rectify previous misleading ads with revised information, which is known as

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Marketspace refers to

Economic espionage includes such activities as

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

Which of the following statements concerning cause marketing is most accurate?