Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The owners of Ben & Jerry's Homemade Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of

A decline in ________ affects discretionary income and often leads consumers to adjust their spending upwards in other categories.

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

A company can protect its competitive position under ________, which gives inventors of new and novel products the right to exclude others from making, using, or selling products that infringe on the invention.

During the holiday shopping season, many online retailers offer buyers price reductions, coupons, two-for-one deals, or free delivery. This is because these retailers operate in ________ environment.

The Consumer Bill of Rights

A code of ethics is a formal statement of ethical principles and

Bribery is most likely to occur when

The purpose of patent law is to

In 1970, the typical U.S. household earned about $8,700. In 2016, the typical U.S. household earned about $59,039. If adjusted for inflation, the gross income of the typical U.S. household in 2016 relative to 1970 has

Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry.

A growing trend to "Buy American" may encourage U.S. automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports. In addition, a decline in the value of the U.S. dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan. If Toyota builds the plant, its decision would reflect

The network of products embedded with connectivity-enabled electronics has come to be known as

Millennials are technologically savvy, innovative, ambitious, and determined to make the world a better place. A major way they hope to achieve their goal is through

All of the following factors contribute significantly to the rate of change of a country's population except which?

Agribusinesses that sell commodity products such as wheat, rice, and corn are often in ________ position with their competitors.

The Lanham Act (1946)

Culture refers to the

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the ________ to enjoy these activities.

Using smartphones, people can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, Google, and others. As a result, customers often want to replace their existing smartphones with new models every two years or more often, even if their existing phones still work. This increase in demand is due mostly to changes in ________, an environmental force.