Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Many consumers are committed to brands with a strong link to social action. An example of this would be

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Colgate's "Every Drop Counts" water conservation campaign asks consumers to pledge to save water by turning off the faucet while brushing their teeth. This is an example of which increasingly common cultural value?

The U.S. Securities and Exchange Commission has designated just nine credit-rating agencies as nationally recognized statistical rating organizations, which include Moody's, Standard & Poor's, and Fitch Ratings. These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them. Because so few companies can compete in it, the credit-rating industry would be considered

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of

Source Perrier S.A., the supplier of Perrier bottled water, exercised ________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical level was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

The ________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Culture refers to

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

All of the following federal laws are designed to protect consumers except which?

Explain the difference(s) between the Sherman Antitrust Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

How does technology affect customer value?

At the U.S. Census Bureau, gross income is referred to as

Which of the following would be identified as a social force in an environmental scan?

Lava.com is an Internet company that helps other organizations implement marketing strategies to aid them in dominating their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest-ranking employee. This best describes the Internet company's

The social forces in the environment include the ________ of the population and its culture.

Which of the following is an example of green marketing?

Corporate culture refers to

Describe the four generational cohorts that are of interest to marketers today.