Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Which of these products is least likely to be concerned with having its name become generic?

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its ________ may lead to trademark infringements.

Moral idealism refers to a personal moral philosophy that

How do the macroeconomic conditions as well as consumer income affect marketing?

Which of the following statements best describes the activities of a whistle-blower?

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?