Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Describe the difference between ethics and laws.

All of the following statements about the environmental forces that have influenced Facebook are true except which?

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

The groups primarily served by a firm exhibiting profit responsibility include

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a primary principle of it?

Gap, Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

A rival of a branded food product manufacturer was known to have asked a mutual supplier for certain ingredients, using secret codes known only to the manufacturer and the supplier. The competitor discovered an email password and was able to access the rival's codes on the supplier's network. This is an example of

Laws refer to

Demographics refer to

Buying a book at www.amazon.com to give as a birthday present is an example of ________ transaction.

Generation X consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. Generation X is also replacing baby boomers as the largest segment of business travelers. In response, American Airlines is offering travelers in-flight Wi-Fi, entertainment on demand, and personal power ports. This is an example of how ________ forces impact the marketing environment.

Brands Photo -In the brands photo shown, the manufacturers of these products may be concerned that their brand names will become generic. The legislation most likely to address this issue is the

The Department of Labor monitors consumer expenditures through its annual

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

The Child Protection Act (1966) and the Nutritional Labeling and Education Act (1990) are examples of

One of the problems associated with self-regulation is

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior.