Exam 2: Adapting Your Message to Your Audience

Snacks n' More, a chain of fast food restaurants, recently conducted a survey to understand what motivated their employees at work. To their surprise, they noticed that more than 85 percent of the employees were inspired to perform better by intrinsic factors as opposed to extrinsic factors. Considering this, which of the following would serve as the best motivator for the employees of Snacks n' More?

In which of the following instances would it be unnecessary to provide audience benefits?

Rochelle is a human resource executive. She has just finished recruiting members for the finance team of the organization. Rochelle notices that all the new hires were born after the year 1964 and that they differ in their characteristics from the rest of the employees in the company, who belong to an older age group. Which of the following practices would most likely help Rochelle interact with the new employees in a way that avoids creating job dissatisfaction?

Julia works as a dental assistant. She has observed that Dr. Doligala, the dentist she works for, has the characteristics of the thinking type according to the Myers-Briggs typology. Which of the following practices should Julia adopt when communicating with Dr. Doligala?

According to Myers-Briggs typology,

What are the similarities and differences of each of the following two pairs: introversion and extraversion, and sensing and intuiting?

The store manager at Cult Culture Inc., a department store, wants all the sales personnel to work for six days a week instead of five during the summer sale season. The manager knows that the sales team will find it both physically and psychologically taxing to work over weekends. Which of the following statements will most likely help inspire the sales team to agree to the store manager's request?

Dario heads a team at an organization. He often interacts with his team through meetings and emails to discuss various issues, strategies, and ideas. In which of the following scenarios should Dario use oral communication over written communication?

Barbeque Cult, a new restaurant in Mexico City, wants to emphasize the quality of its food in its advertisements. Which of the following statements is phrased appropriately to effectively bring out the audience benefits?

Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?

Extrinsic motivators do not necessarily come from using the product or doing the action.

Maiko and Tao, a young working couple, have hectic work schedules with no time for entertainment during the week. However, on weekends, they try out new restaurants and make sure that they unwind and relax over dinner. Which of the following objective features would most likely help a restaurant appeal to Maiko and Tao's requirements?

According to Myers-Briggs typology,

Klassic Kitchens Inc. is preparing a tri-fold user manual for its electric rice cooker. Which of the following practices will help the company enhance the effectiveness of its manual?

Joshua works as a sales executive for a health insurance company. He was assigned the task of designing a new insurance plan for his corporate clients. Before presenting his proposal to the clients, he had to get the plan sanctioned by the department head. Once the department head gave his approval, the sales executives for property insurance, life insurance, and pension plans read through the new plan to gain a better understanding of their coworker's proposal. Which of the following organizational audiences do the sales executives for property insurance, life insurance, and pension plans represent?

The Thinking-Feeling dichotomy in Myers-Briggs typology typically measures how

Explain how the demographic characteristics of the members of an audience differ from their psychographic characteristics.

Discuss strategies for creating documents for multiple audiences.

What criterion for writing good audience benefits do you think is the most important? Explain why.

SL Foods Inc. produces a line of processed snacks for children between three to five years of age. Most purchase decisions for children in this age group are made by their parents. Which of the following audience benefits should the company focus on while designing printed advertisements?