Exam 2: Adapting Your Message to Your Audience

Jan is a professional writer. His books, mostly based on managing relationships, achieving success at work, and keeping a work-life balance, are commonly read by people in their early 30s while they travel from work to office. Keeping this in mind, which of the following practices in designing these books will be effective?

High Energy Drinks, Inc. wants to sell its new sports drink to people who are 30 years old or younger. Considering this, what channels would you use to sell this product?

Junot recently gave a presentation on "The Importance of Saving Bees" to a group of college students. The audience, however, failed to recognize the importance of his message in the presentation. Which of the following practices would have helped Junot increase the audience's regard for his message?

Coral Dawn, a chain of luxury spas, specializes in Thai massages, Ayurveda remedies, and acupressure treatments. Its target customers are those who enjoy weekend spa treatments after a stressful week at work. When advertising, which of the following statements would most likely help Coral Dawn link the features of its services to the needs of its audience?

How do the key components of developing audience benefits interrelate? Give an example.