Question 1

It is an effective practice to use a more informal style when writing to international audiences.

Accepted Answer

A) True 
 B)False

Question 2

Catherine is an assistant trainer at SmartProof Inc. She is working on a training manual to help new users learn how to operate the company's editing platform. Employees will use the manual as a learning tool in training seminars. The manual will also serve as an on-the-job reference. The senior trainers and system analysts who designed the editing platform are expected to offer their comments on Catherine's draft. In this scenario, the system analysts represent the

Accepted Answer

A)  watchdog audience. 
B)  gatekeepers. 
C)  primary audience. 
D)  secondary audience. 
E)  auxiliary audience. 
A)  watchdog audience. 
B)  gatekeepers. 
C)  primary audience. 
D)  secondary audience. 
E)  auxiliary audience.

Question 3

The ________ has the power to decide whether to accept recommendations on the basis of the message, and every message must reach this audience to fulfill its purpose.

Accepted Answer

A)  gatekeeper 
B)  secondary audience 
C)  primary audience 
D)  watchdog audience 
E)  whistle-blower 
A)  gatekeeper 
B)  secondary audience 
C)  primary audience 
D)  watchdog audience 
E)  whistle-blower

Question 4

Intrinsic motivators or benefits are better than extrinsic motivators because

Accepted Answer

A)  extrinsic motivators do not come from doing something. 
B)  intrinsic motivators are less psychological. 
C)  extrinsic motivators come from using a product. 
D)  intrinsic motivators are easily measurable. 
E)  extrinsic motivators are limited. 
A)  extrinsic motivators do not come from doing something. 
B)  intrinsic motivators are less psychological. 
C)  extrinsic motivators come from using a product. 
D)  intrinsic motivators are easily measurable. 
E)  extrinsic motivators are limited.

Question 5

Which of the following statements is true of baby boomers?

Accepted Answer

A)  They believe that productivity counts more than the number of hours spent at office. 
B)  They adhere to basic business decorum more rigorously than millennials. 
C)  They value flexibility, autonomy, and informality over hierarchy. 
D)  They freely offer opinions, both laterally and upward. 
E)  They accept challenges at work more willingly than those in generation X. 
A)  They believe that productivity counts more than the number of hours spent at office. 
B)  They adhere to basic business decorum more rigorously than millennials. 
C)  They value flexibility, autonomy, and informality over hierarchy. 
D)  They freely offer opinions, both laterally and upward. 
E)  They accept challenges at work more willingly than those in generation X.

Question 6

Letitia works as a junior acquisitions editor for a publisher. She has been asked by her manager to write a proposal to explain why she wants to sign the author of a certain manuscript. This is the first time Letitia is going to present a proposal directly to senior editorial managers. She understands that while the company's editorial board will not directly act on the proposal, they will carefully evaluate the interaction between the senior managers and herself. In this scenario, which of the following organizational audiences does the editorial board represent?

Accepted Answer

A)  the primary audience 
B)  the watchdog audience 
C)  the secondary audience 
D)  the auxiliary audience 
E)  the virtual audience 
A)  the primary audience 
B)  the watchdog audience 
C)  the secondary audience 
D)  the auxiliary audience 
E)  the virtual audience

Question 7

Relative to oral messages, a written message makes it easier to

Accepted Answer

A)  resolve conflicts and build consensus. 
B)  present many specific details. 
C)  modify plans. 
D)  use emotion to persuade the audience. 
E)  get immediate response. 
A)  resolve conflicts and build consensus. 
B)  present many specific details. 
C)  modify plans. 
D)  use emotion to persuade the audience. 
E)  get immediate response.

Question 8

Lethabo has been hired as a sales representative for a computer software company. He is preparing for his first sales presentation. He knows that understanding the nature of the company's discourse community will help keep his message consistent with the organization's culture. Which of the following questions should Lethabo ask to analyze the company's discourse community?

Accepted Answer

A)  What media, formats, and styles are preferred for communication in the company? 
B)  What is the sales-to-inventory ratio of the company? 
C)  What is the company's break-even point? 
D)  What is the company's share in the overall industry output? 
E)  What products of the company are more successful than those of its competitors? 
A)  What media, formats, and styles are preferred for communication in the company? 
B)  What is the sales-to-inventory ratio of the company? 
C)  What is the company's break-even point? 
D)  What is the company's share in the overall industry output? 
E)  What products of the company are more successful than those of its competitors?

Question 9

According to the Myers-Briggs typology, sensing types are good at facts and expect others to be good at them as well.

Accepted Answer

A) True 
 B)False

Question 10

Explain which situations are best for written communication and which for oral communication, and why each is best for those situations.

Accepted Answer

A written message makes it easier to do

Question 11

What is empathy and why is it important when analyzing an audience? Give an example of how empathy can be used to analyze an audience.

Accepted Answer

Empathy is the ability to feel what anot

Question 12

The auxiliary audience will merely encounter your message and will not have to interact with it.

Accepted Answer

A) True 
 B)False

Question 13

In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?

Accepted Answer

A)  the age of the individual 
B)  the values and beliefs of the individual 
C)  the annual savings made by the individual 
D)  the sex of the individual 
E)  the annual tax paid by the individual 
A)  the age of the individual 
B)  the values and beliefs of the individual 
C)  the annual savings made by the individual 
D)  the sex of the individual 
E)  the annual tax paid by the individual

Question 14

Yu-Tung is a sales executive at company that manufactures copy machines. She is working on convincing a large corporate client to use her company's copiers. Although she knows that the task at hand is challenging, she is determined to achieve her objective. Which of the following is responsible for extrinsically motivating Yu-Tung to convince the client?

Accepted Answer

A)  the prospect of getting a commission 
B)  the pride in undertaking a challenge 
C)  the satisfaction in achieving her company's objectives 
D)  the desire to improve her public relation skills 
E)  the pleasure in contributing to her team's target 
A)  the prospect of getting a commission 
B)  the pride in undertaking a challenge 
C)  the satisfaction in achieving her company's objectives 
D)  the desire to improve her public relation skills 
E)  the pleasure in contributing to her team's target

Question 15

The top management of an organization called all the departmental heads for a meeting to discuss the strategies the company could adopt to stabilize its market value during a recession. After the meeting, the departmental heads informed the employees that they needed to work for an extra hour each day and that all other perks would be limited. However, the heads held back the information that the top management had also decided to downsize the workforce if conditions did not stabilize. In this scenario, the departmental heads represent the

Accepted Answer

A)  primary audience. 
B)  watchdog audience. 
C)  secondary audience. 
D)  gatekeepers. 
E)  watchkeepers. 
A)  primary audience. 
B)  watchdog audience. 
C)  secondary audience. 
D)  gatekeepers. 
E)  watchkeepers.

Question 16

A major psychographic characteristic used to analyze the audience is their location.

Accepted Answer

A) True 
 B)False

Question 17

Eat Festival, a restaurant near New York's Central Park, attracts more customers than any other restaurant in that commercial hub. The owners of Eat Festival believe that the reason for having such a wide customer base is that they appeal to the large working subgroup in the area whose members are pressed for time. Which of the following objective features at Eat Festival meets the needs of the working subgroup?

Accepted Answer

A)  high rise chairs 
B)  elite customer base 
C)  play-area for kids 
D)  pre-packed, combo lunches 
E)  tasteful décor 
A)  high rise chairs 
B)  elite customer base 
C)  play-area for kids 
D)  pre-packed, combo lunches 
E)  tasteful décor

Question 18

Saul is planning on writing a feasibility report for his business plan. He intends to use this report to get some capital to start his business. Also, this report has to be created to address the multiple audiences at his current office: the venture capitalists, the bankers, and the managers. Which of the following practices should Saul adopt while drafting the feasibility report?

Accepted Answer

A)  Since the report will be used by both internal and external audiences, Saul should adopt a more informal style of writing. 
B)  If the decision makers don't need details that other audiences will need, Saul should provide such details in the report's appendices. 
C)  When writing the body of the report, Saul should not make any assumptions about the degree of knowledge that the decision makers will have. 
D)  Saul should actively use personal pronouns in the report to keep the style of the report conversational. 
E)  Saul should place background and explanatory information under the same heading to make it easier for his readers to locate the required information. 
A)  Since the report will be used by both internal and external audiences, Saul should adopt a more informal style of writing. 
B)  If the decision makers don't need details that other audiences will need, Saul should provide such details in the report's appendices. 
C)  When writing the body of the report, Saul should not make any assumptions about the degree of knowledge that the decision makers will have. 
D)  Saul should actively use personal pronouns in the report to keep the style of the report conversational. 
E)  Saul should place background and explanatory information under the same heading to make it easier for his readers to locate the required information.

Question 19

Haruto is the head of the production department at NVD, Inc. He exhibits the characteristics of a judging type of person according to the Myers-Briggs typology. In this context, Haruto would expect his subordinates to

Accepted Answer

A)  work with multiple solution alternatives when making decisions. 
B)  exhibit flexibility and spontaneity in solving problems. 
C)  keep all solution options open as long as possible. 
D)  work toward making a decision in a planned and an orderly way. 
E)  seek lots of information before making decisions. 
A)  work with multiple solution alternatives when making decisions. 
B)  exhibit flexibility and spontaneity in solving problems. 
C)  keep all solution options open as long as possible. 
D)  work toward making a decision in a planned and an orderly way. 
E)  seek lots of information before making decisions.

Question 20

Laila recently made a sales presentation on "The Benefits of Investing in Frank Jenson Mutual Funds." The seminar was well received, and Laila attributed its success to a careful analysis of the audience's psychographic characteristics. Which of the following characteristics did Laila most likely infer from the analysis?

Accepted Answer

A)  The majority of the audience believes in living a secured old age. 
B)  The majority of the audience is Christian. 
C)  The majority of the audience earns $200 per day. 
D)  The majority of the participants are Asian. 
E)  The majority of the participants are women. 
A)  The majority of the audience believes in living a secured old age. 
B)  The majority of the audience is Christian. 
C)  The majority of the audience earns $200 per day. 
D)  The majority of the participants are Asian. 
E)  The majority of the participants are women.

It is an effective practice to use a more informal style when writing to international audiences.

The ________ has the power to decide whether to accept recommendations on the basis of the message, and every message must reach this audience to fulfill its purpose.

Intrinsic motivators or benefits are better than extrinsic motivators because

Which of the following statements is true of baby boomers?

Relative to oral messages, a written message makes it easier to

According to the Myers-Briggs typology, sensing types are good at facts and expect others to be good at them as well.

Explain which situations are best for written communication and which for oral communication, and why each is best for those situations.

What is empathy and why is it important when analyzing an audience? Give an example of how empathy can be used to analyze an audience.

The auxiliary audience will merely encounter your message and will not have to interact with it.

In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?

A major psychographic characteristic used to analyze the audience is their location.

Haruto is the head of the production department at NVD, Inc. He exhibits the characteristics of a judging type of person according to the Myers-Briggs typology. In this context, Haruto would expect his subordinates to

Succeeding in Business Communication

Building Goodwill

Planning, Composing, and Revising

Designing Documents

Communicating Across Cultures

Working and Writing in Teams

Sharing Informative and Positive Messages With Appropriate Technology

Delivering Negative Messages

Crafting Persuasive Messages

Developing Job Application Materials

Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Creating Visuals and Data Displays

Writing Proposals

Writing Reports

Making Oral Presentations

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Exam 2: Adapting Your Message to Your Audience

It is an effective practice to use a more informal style when writing to international audiences.

The ________ has the power to decide whether to accept recommendations on the basis of the message, and every message must reach this audience to fulfill its purpose.

Intrinsic motivators or benefits are better than extrinsic motivators because

Which of the following statements is true of baby boomers?

Relative to oral messages, a written message makes it easier to

According to the Myers-Briggs typology, sensing types are good at facts and expect others to be good at them as well.

Explain which situations are best for written communication and which for oral communication, and why each is best for those situations.

What is empathy and why is it important when analyzing an audience? Give an example of how empathy can be used to analyze an audience.

The auxiliary audience will merely encounter your message and will not have to interact with it.

In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?

A major psychographic characteristic used to analyze the audience is their location.

Haruto is the head of the production department at NVD, Inc. He exhibits the characteristics of a judging type of person according to the Myers-Briggs typology. In this context, Haruto would expect his subordinates to

Succeeding in Business Communication

Building Goodwill

Planning, Composing, and Revising

Designing Documents

Communicating Across Cultures

Working and Writing in Teams

Sharing Informative and Positive Messages With Appropriate Technology

Delivering Negative Messages

Crafting Persuasive Messages

Developing Job Application Materials

Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Creating Visuals and Data Displays

Writing Proposals

Writing Reports

Making Oral Presentations

Filters