Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing98 Questions
Exam 2: Strategic Planning120 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions108 Questions
Exam 4: Business Buying Behavior115 Questions
Exam 5: Market Segmenting, targeting, and Positioning94 Questions
Exam 6: Creating Offerings122 Questions
Exam 7: Developing and Managing Offerings109 Questions
Exam 8: Using Marketing Channels to Create Value for Customers123 Questions
Exam 9: Using Supply Chains to Create Value for Customers89 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence118 Questions
Exam 11: Integrated Marketing Communications and Traditional Media Marketing190 Questions
Exam 12: Digital Marketing52 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, loyalty, and Empowerment127 Questions
Exam 15: Price, the Only Revenue Generator106 Questions
Exam 16: The Marketing Plan119 Questions
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Freight forwarders typically own their own transportation equipment and warehouses.
(True/False)
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Reverse logistics is utilized to _____ from used or unusable product.
(Short Answer)
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Requiring a supplier to manage inventory for a firm downstream is known as ____.
(Short Answer)
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Consumers are very interested in knowing where their products come from.
(True/False)
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Tracking individual products is more difficult than tracking product loads.
(True/False)
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The technology being developed to trace all products,including animals,people,and components no matter where they are,is called the Internet of Things.
(True/False)
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Designer goods producers can utilize _____ to combat knockoffs in the marketplace.
(Multiple Choice)
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EPC is a special electronic format that companies use to exchange business documents from computer to computer.
(True/False)
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A(n)_____ is an organization whose duties include consolidating small loads of freight,negotiating rates for their shipment,and booking space for them on transportation vehicles and in warehouses.
(Short Answer)
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Delivering what is promised,when it was promised,and the way it was promised are key drivers of _____.
(Multiple Choice)
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An _____ is utilized to distinguish a type of product based on some unique characteristic.
(Short Answer)
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What are some methods companies utilize to be sure their products are of sound quality when outsourcing?
(Essay)
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_____ and _____ have become a larger part of Sally's role as a supply manager since she first started.
(Multiple Choice)
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List transportation methods utilized by firms and explain the advantages and disadvantages of each.
(Essay)
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_____ is the process of estimating how much of a good or service a customer will buy from you.
(Short Answer)
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_____ is the amount of time it takes for a customer to receive a good or service once it has been ordered.
(Short Answer)
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A situation in which supply chain partners share information with one another so they can see how well the chain is working is known as _____.
(Short Answer)
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