Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing98 Questions
Exam 2: Strategic Planning120 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions108 Questions
Exam 4: Business Buying Behavior115 Questions
Exam 5: Market Segmenting, targeting, and Positioning94 Questions
Exam 6: Creating Offerings122 Questions
Exam 7: Developing and Managing Offerings109 Questions
Exam 8: Using Marketing Channels to Create Value for Customers123 Questions
Exam 9: Using Supply Chains to Create Value for Customers89 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence118 Questions
Exam 11: Integrated Marketing Communications and Traditional Media Marketing190 Questions
Exam 12: Digital Marketing52 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, loyalty, and Empowerment127 Questions
Exam 15: Price, the Only Revenue Generator106 Questions
Exam 16: The Marketing Plan119 Questions
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A 3PL is a one-stop shipping solution for a company that wants to focus on other aspects of its business besides logistics.
(True/False)
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_____ synthesizes information including sales history,point-of-sale data,warehouse data,supplier data,promotion information,and economic trends.
(Multiple Choice)
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The rational for utilizing supply chain visibility is that:
(Multiple Choice)
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Metal boxes that are used to ship consumer goods on cargo ships are known as _____.
(Multiple Choice)
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Purchasing goods and services for an organization is known as procurement.
(True/False)
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The management of the resources,events,and processes needed to create an offering is known as demand planning.
(True/False)
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The value chain concept refers to the belief that your supply chain partners should do more for you than perform just _____.
(Short Answer)
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Extracting value from waste and using it to create new products in known as:
(Multiple Choice)
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After dealing with multiple customer service issues,Peggy decided that she would not renew her contract with Ron's customer service company.Moving the customer service function back within Peggy's company is known as insourcing.
(True/False)
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_____ should ultimately be the focus of any outsourcing or insourcing decisions made by a company.
(Multiple Choice)
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Fred started a t-shirt business last year.He designs the shirts in the United States and then sends the designs to companies in China to be produced.Fred is utilizing a(n)_____ strategy.
(Multiple Choice)
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CPFR is a practice whereby supply chain partners _____ and coordinate their operations.
(Short Answer)
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