Exam 8: Using Marketing Channels to Create Value for Customers

A(n)_____ is formed when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.

A company's prime consideration while selecting channels is how its customers want to buy products.

_____ are characterized as having a wide variety of household and personal types of merchandise such as clothing and jewelry.

Explain the difference between vertical conflict and horizontal conflict.

To control the image of their products and prices at which they are sold,the makers of upscale products often prefer to distribute their products more exclusively.

Channel conflicts are atypical.

List and describe five types of retailers.

Stuffing the channel occurs when a company offers its channel partners deep discounts and unlimited returns to buy a lot of product.

A _____ occurs between organizations of the same type.

The Internet has fueled a certain amount of disintermediation.

An ethical and effective strategy utilized to gain channel member cooperation is:

Explain why it is important for companies to be able to track inventory within the channel.

One of the functions of _____ and _____ is to break large quantities of products down into smaller units.

Identify and describe five channels utilized by firms attempting to enter a foreign market.

A(n)_____ can be used,such as an agent or distributor,to convince a corporate buyer to carry a firm's product.

Explain the factors that influence a firm's channel decisions.

A company may partner with intermediaries because:

The process called _____ involves breaking down large quantities of products into smaller units that are more convenient for retailers to buy.

The process involving wholesalers owning a good until purchased by other sellers is known as _____.

Selecting the best marketing channel is critical because it can mean the success or failure of your product.