Exam 8: Using Marketing Channels to Create Value for Customers

Pat's dairy company has a conflict with Ron's grocery store.This is an example of a _____.

The problem with a pull strategy is that it doesn't focus on the needs of the actual users of products.

A strategy utilized by the manufacturer of a good that convinces the wholesaler,distributor,or retailer to sell its products is known as a(n):

Valuable and fragile products tend to have a _____ marketing channel.

Different organizations in a marketing channel are responsible for different value-adding activities.

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.

Cutting middlemen out of the channel is known as:

_____ that travel within a channel need to be moved from one member to another and sometimes back again.

The Internet is hindering companies' ability to develop customer relationships.

A push strategy primarily involves creating consumer demand.

All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.

_____ is an agreement formed by two or more firms to deliver their products via a channel.

Today's marketing is about developing _____.

A _____ involves two companies at the same channel level agreeing to cooperate with each other to sell their products.

A direct channel consists of only a producer and a consumer.

Designer clothes and sunglasses are examples of products that typically utilize an intensive distribution strategy.

Products that are typically more likely to have a shorter marketing channel include:

A business that purchases products in large quantities from producers and then sells it to another entity is known as a _____.

Explain how a pharmaceutical company could utilize both a pull and push strategy.