Question 1

Gifts both received and not received can convey cultural meaning.

Accepted Answer

A) True 
 B)False

Question 2

Advertising and other marketing activities help new and existing products take on cultural meaning.

Accepted Answer

A) True 
 B)False

Question 3

Our culture is built upon cultural values and cultural values are reflected in cultural norms, although of course, there are different "types" of norms. Provide definitions for the different crescive norms discussed in your readings and provide examples for each.

Accepted Answer

Norms are general rules or guidelines fo

Question 4

Which of the following about exchange rituals is false?

Accepted Answer

A)  In Japan, gifts are typically not wrapped because that culture does not appreciate surprises. 
B)  Gifts not given can be an important way to convey cultural meaning. 
C)  In Western cultures, people tend to give gifts on many formal occasions. 
D)  The wrapping of a gift can convey as much cultural meaning as the gift itself. 
E)  Exchange rituals allow the giver to transfer cultural meanings/properties to the receiver. 
A)  In Japan, gifts are typically not wrapped because that culture does not appreciate surprises. 
B)  Gifts not given can be an important way to convey cultural meaning. 
C)  In Western cultures, people tend to give gifts on many formal occasions. 
D)  The wrapping of a gift can convey as much cultural meaning as the gift itself. 
E)  Exchange rituals allow the giver to transfer cultural meanings/properties to the receiver.

Question 5

Generate an example of a marketing-message that transfers cultural meaning from the product to the customer via grooming rituals.

Accepted Answer

Student answers will

Question 6

Facial expressions, gestures, postural shifts, and touching are types of body language.

Accepted Answer

A) True 
 B)False

Question 7

Define the four categories of linguistics.

Accepted Answer

Linguists divide the study of verbal lan

Question 8

The culturally constituted world is where all consumer experiences are shaped by the tangible beliefs and values of society.

Accepted Answer

A) True 
 B)False

Question 9

Define individualism and give an example of an individualistic country and why.

Accepted Answer

Individualism reflects the deg

Question 10

Products that make a person feel good about themselves and that also make them look good to others offer what type of benefit?

Accepted Answer

A)  Tangible benefit 
B)  Functional benefit 
C)  Psychosocial benefit 
D)  Instrumental benefit 
E)  Low-context benefit 
A)  Tangible benefit 
B)  Functional benefit 
C)  Psychosocial benefit 
D)  Instrumental benefit 
E)  Low-context benefit

Question 11

_____ occur when consumers discuss, compare, reflect upon, and display their belongings.

Accepted Answer

A)  Divestment rituals 
B)  Social rituals 
C)  Exchange rituals 
D)  Purchase rituals 
E)  None of the above is correct. 
A)  Divestment rituals 
B)  Social rituals 
C)  Exchange rituals 
D)  Purchase rituals 
E)  None of the above is correct.

Question 12

Morphology is an important form of non-verbal communication.

Accepted Answer

A) True 
 B)False

Question 13

Attributes, consequences and values are part of the three levels consumer product knowledge combined in the means-end chain.

Accepted Answer

A) True 
 B)False

Question 14

Instrumental values provide no value on the consumer side.

Accepted Answer

A) True 
 B)False

Question 15

Evidence suggests that differences in values across cultures can translate into product and brand-specific consumer preferences.

Accepted Answer

A) True 
 B)False

Question 16

Processing speed and the memory of a computer is an example of a:

Accepted Answer

A)  intangible attributes 
B)  tangible attributes 
C)  commodities 
D)  semantic attributes 
E)  All of the above are correct. 
A)  intangible attributes 
B)  tangible attributes 
C)  commodities 
D)  semantic attributes 
E)  All of the above are correct.

Question 17

Define, explain, and provide examples product attributes as part of how consumers view products.

Accepted Answer

A means-end chain begins with attributes

Question 18

Ethnicity, religion, age, and social class represent _____, which are smaller subsets of a larger society.

Accepted Answer

A)  subcultures 
B)  psychographics 
C)  cultures 
D)  acculturation 
E)  cultural principles 
A)  subcultures 
B)  psychographics 
C)  cultures 
D)  acculturation 
E)  cultural principles

Question 19

In Japan it is considered respectful and appropriate to stay at work until the person you report to leaves. An employee at Toyota in Japan named Jennifer regularly leaves before the person she reports to. As a result the working relationship has turned sour. On top of that all the other employees at Toyota refuse to associate with her because of her lack of regard for tradition. The negative treatment Jennifer is receiving by her co-workers is an example of a(n):

Accepted Answer

A)  sanction 
B)  crescive norm 
C)  enacted norm 
D)  low-context behavior 
E)  groupthink 
A)  sanction 
B)  crescive norm 
C)  enacted norm 
D)  low-context behavior 
E)  groupthink

Question 20

Power distance is a dimension of cultural core values that describes the extent to which less powerful members of a culture tolerate large gaps between powers.

Accepted Answer

A) True 
 B)False

Gifts both received and not received can convey cultural meaning.

Advertising and other marketing activities help new and existing products take on cultural meaning.

Our culture is built upon cultural values and cultural values are reflected in cultural norms, although of course, there are different "types" of norms. Provide definitions for the different crescive norms discussed in your readings and provide examples for each.

Which of the following about exchange rituals is false?

Generate an example of a marketing-message that transfers cultural meaning from the product to the customer via grooming rituals.

Facial expressions, gestures, postural shifts, and touching are types of body language.

Define the four categories of linguistics.

The culturally constituted world is where all consumer experiences are shaped by the tangible beliefs and values of society.

Define individualism and give an example of an individualistic country and why.

Products that make a person feel good about themselves and that also make them look good to others offer what type of benefit?

_____ occur when consumers discuss, compare, reflect upon, and display their belongings.

Morphology is an important form of non-verbal communication.

Attributes, consequences and values are part of the three levels consumer product knowledge combined in the means-end chain.

Instrumental values provide no value on the consumer side.

Evidence suggests that differences in values across cultures can translate into product and brand-specific consumer preferences.

Processing speed and the memory of a computer is an example of a:

Define, explain, and provide examples product attributes as part of how consumers view products.

Ethnicity, religion, age, and social class represent _____, which are smaller subsets of a larger society.

Power distance is a dimension of cultural core values that describes the extent to which less powerful members of a culture tolerate large gaps between powers.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 12: The Role of Values and Culture

Gifts both received and not received can convey cultural meaning.

Advertising and other marketing activities help new and existing products take on cultural meaning.

Our culture is built upon cultural values and cultural values are reflected in cultural norms, although of course, there are different "types" of norms. Provide definitions for the different crescive norms discussed in your readings and provide examples for each.

Which of the following about exchange rituals is false?

Generate an example of a marketing-message that transfers cultural meaning from the product to the customer via grooming rituals.

Facial expressions, gestures, postural shifts, and touching are types of body language.

Define the four categories of linguistics.

The culturally constituted world is where all consumer experiences are shaped by the tangible beliefs and values of society.

Define individualism and give an example of an individualistic country and why.

Products that make a person feel good about themselves and that also make them look good to others offer what type of benefit?

_____ occur when consumers discuss, compare, reflect upon, and display their belongings.

Morphology is an important form of non-verbal communication.

Attributes, consequences and values are part of the three levels consumer product knowledge combined in the means-end chain.

Instrumental values provide no value on the consumer side.

Evidence suggests that differences in values across cultures can translate into product and brand-specific consumer preferences.

Processing speed and the memory of a computer is an example of a:

Define, explain, and provide examples product attributes as part of how consumers view products.

Ethnicity, religion, age, and social class represent _____, which are smaller subsets of a larger society.

Power distance is a dimension of cultural core values that describes the extent to which less powerful members of a culture tolerate large gaps between powers.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters