Exam 12: The Role of Values and Culture

Pretend you recently purchased a home built in 2001. You decide to personalize the curtains, change the design of the garden and extensively clean the floors and basement. This behavior is an example of:

Divestment rituals make it difficult for consumers to feel a sense of individual ownership over a used product.

One person giving their textbook to another is an example of a possession ritual.

Learning one's culture by growing up in that culture is known as:

In Japan it is considered respectful and appropriate to stay at work until the person you report to leaves. An employee at Toyota in Japan named Jennifer regularly leaves before the person she reports to. As a result the working relationship has turned sour. On top of that all the other employees at Toyota refuse to associate with her because of her lack of regard for tradition. Japan's norm of staying at work until the person you report to leaves is best described as a(n):

Anyone can be a "cultural agent."

Subcultures are larger groups of a smaller culture.

Facial expressions of emotion do not vary from culture to culture.

Rituals are symbolic actions that occur in variable sequence one time.

_____ claims that certain properties of music may be analogous to biochemical agents.

Larry owns a classic Corvette convertible that he likes to take car shows on weekends and display. When Larry does this, he is engaging in what type of ritual?

Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of what rituals?

Exchange is a ritual that helps affirm or revise cultural meaning.

Cultural values are comprised of a collective set of beliefs about what is important, useful, and desirable.

Divestment rituals clearly show that consumers believe cultural meaning can be transferred from products to people.

Brand jingles must contain words to be effective.

Problems related to the "spirit" of a language would be attributed to what?

Which of the following is most clearly an example of a More´ ("mor-ay") in American culture?

_____ is to a society, what _____ is to an individual.

Subcultures provide opportunities for marketers to segment society into more manageable groups.