Question 1

Non-verbal messages such as gestures and body language are more important in low context (vs. high-context) cultures.

Accepted Answer

A) True 
 B)False

Question 2

Freedom, wisdom, equality, and peace all represent _____ values; whereas, courageous, giving, helpful, and honest represent _____ values.

Accepted Answer

A)  instrumental; terminal 
B)  attribute; benefit 
C)  functional; instrumental 
D)  terminal; instrumental 
E)  terminal; psychosocial 
A)  instrumental; terminal 
B)  attribute; benefit 
C)  functional; instrumental 
D)  terminal; instrumental 
E)  terminal; psychosocial

Question 3

Which of the following statements about culture is false?

Accepted Answer

A)  Because culture is handed down from generation to generation, culture does not change. 
B)  Today, American culture is considered individualistic. 
C)  The act of learning a culture through growing up within it is called enculturation. 
D)  American culture includes unique language that describes and shapes the culture. 
E)  Consumer products are an important vehicle for conveying culture to society. 
A)  Because culture is handed down from generation to generation, culture does not change. 
B)  Today, American culture is considered individualistic. 
C)  The act of learning a culture through growing up within it is called enculturation. 
D)  American culture includes unique language that describes and shapes the culture. 
E)  Consumer products are an important vehicle for conveying culture to society.

Question 4

Explain how subcultures affect and create opportunities for marketing.

Accepted Answer

Subcultures are smaller groups of a larg

Question 5

In Japan, it is rude to not open the gift immediately upon receipt in front of the gift-giver.

Accepted Answer

A) True 
 B)False

Question 6

The idea that hairstyle communicates what is feminine and what is masculine represents a cultural principle.

Accepted Answer

A) True 
 B)False

Question 7

_____ are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Accepted Answer

A)  Subculture 
B)  Cultural Value 
C)  Culture 
D)  Acculturation 
E)  Symbols 
A)  Subculture 
B)  Cultural Value 
C)  Culture 
D)  Acculturation 
E)  Symbols

Question 8

Explain the differences between enculturation and acculturation. Also explain the benefits of enculturation for marketing agents.

Accepted Answer

Anthropologists refer to learning about

Question 9

Enacted norms implicitly and informally prescribe acceptable behaviors.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is most clearly an example of a More´ ("mor-ay") in American culture?

Accepted Answer

A)  Holding the door for someone entering a building 
B)  Interrupting someone when they are speaking 
C)  Eating dog or cat meat in United States 
D)  In a traditional household, "dad" doing the cooking 
E)  All of the above would be considered correct. 
A)  Holding the door for someone entering a building 
B)  Interrupting someone when they are speaking 
C)  Eating dog or cat meat in United States 
D)  In a traditional household, "dad" doing the cooking 
E)  All of the above would be considered correct.

Question 11

Enculturation is the process of learning about other cultures.

Accepted Answer

A) True 
 B)False

Question 12

The McDonald's brand includes a word mark consisting of the words "McDonald's" written in white lettering written across the "golden arches," and superimposed against a red background. Specifically, this is an example of a(n):

Accepted Answer

A)  brand jingle 
B)  trademark 
C)  brand logo 
D)  brand mark 
E)  None of the above is correct. 
A)  brand jingle 
B)  trademark 
C)  brand logo 
D)  brand mark 
E)  None of the above is correct.

Question 13

In the return potential model the "evaluation dimension":

Accepted Answer

A)  specifies the amount of behavior regulated by the norm 
B)  shows the cultural response to some behavior 
C)  gives only the opinion leader's perspective 
D)  gives a definitive yes/no answer as to whether or not the behavior is desired 
E)  gives positive or negative feedback from a culture outside of the target market 
A)  specifies the amount of behavior regulated by the norm 
B)  shows the cultural response to some behavior 
C)  gives only the opinion leader's perspective 
D)  gives a definitive yes/no answer as to whether or not the behavior is desired 
E)  gives positive or negative feedback from a culture outside of the target market

Question 14

All of the following countries are considered low-context countries, where societal communication typically gives explicit direction and leave little room for ambiguity, with the exception of:

Accepted Answer

A)  Switzerland 
B)  Germany 
C)  Scandinavian countries 
D)  United States 
E)  All of the above are examples of countries that tend to be low-context. 
A)  Switzerland 
B)  Germany 
C)  Scandinavian countries 
D)  United States 
E)  All of the above are examples of countries that tend to be low-context.

Question 15

Once a month, Charlie takes all of his weekly newspapers and magazines to the local paper recycling facility. It makes him feel good to recycle his papers because he feels he is helping the environment. This behavior is an example of:

Accepted Answer

A)  an exchange ritual 
B)  an acculturated practice 
C)  a possession ritual 
D)  a divestment ritual 
E)  cause-related marketing practice 
A)  an exchange ritual 
B)  an acculturated practice 
C)  a possession ritual 
D)  a divestment ritual 
E)  cause-related marketing practice

Question 16

The culturally constituted world supplies meaning for consumers via two interrelated concepts: cultural categories and cultural principles.

Accepted Answer

A) True 
 B)False

Question 17

In Japan, gifts are rarely gift-wrapped, as they are in Western cultures.

Accepted Answer

A) True 
 B)False

Question 18

Uncertainty avoidance is when a culture is uncomfortable with definitive and structured situations.

Accepted Answer

A) True 
 B)False

Question 19

What are the five dimensions that cultural anthropologists have determined account for cultural values?

Accepted Answer

A)  Language, ethnic groups, sex roles, religious subcultures, norms 
B)  Power distances, individualism, masculinity, uncertainty avoidance, and long-term orientation 
C)  Ethnic subcultures, sex roles, religious subcultures, age-based subcultures, individualism 
D)  Language, customs, rituals, norms, conventions 
E)  Language, individualism, masculinity, norms, symbols 
A)  Language, ethnic groups, sex roles, religious subcultures, norms 
B)  Power distances, individualism, masculinity, uncertainty avoidance, and long-term orientation 
C)  Ethnic subcultures, sex roles, religious subcultures, age-based subcultures, individualism 
D)  Language, customs, rituals, norms, conventions 
E)  Language, individualism, masculinity, norms, symbols

Question 20

Tom's great-grandfather, Charlie, came from Germany last year, but quickly learned about his new culture from his family and friends. Charlie was experiencing:

Accepted Answer

A)  enculturation 
B)  cultural ethnocentrism 
C)  cultural stereotyping 
D)  creolization 
E)  acculturation 
A)  enculturation 
B)  cultural ethnocentrism 
C)  cultural stereotyping 
D)  creolization 
E)  acculturation

Non-verbal messages such as gestures and body language are more important in low context (vs. high-context) cultures.

Freedom, wisdom, equality, and peace all represent _ values; whereas, courageous, giving, helpful, and honest represent _ values.

Which of the following statements about culture is false?

Explain how subcultures affect and create opportunities for marketing.

In Japan, it is rude to not open the gift immediately upon receipt in front of the gift-giver.

The idea that hairstyle communicates what is feminine and what is masculine represents a cultural principle.

_____ are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Explain the differences between enculturation and acculturation. Also explain the benefits of enculturation for marketing agents.

Enacted norms implicitly and informally prescribe acceptable behaviors.

Which of the following is most clearly an example of a More´ ("mor-ay") in American culture?

Enculturation is the process of learning about other cultures.

The McDonald's brand includes a word mark consisting of the words "McDonald's" written in white lettering written across the "golden arches," and superimposed against a red background. Specifically, this is an example of a(n):

In the return potential model the "evaluation dimension":

All of the following countries are considered low-context countries, where societal communication typically gives explicit direction and leave little room for ambiguity, with the exception of:

Once a month, Charlie takes all of his weekly newspapers and magazines to the local paper recycling facility. It makes him feel good to recycle his papers because he feels he is helping the environment. This behavior is an example of:

The culturally constituted world supplies meaning for consumers via two interrelated concepts: cultural categories and cultural principles.

In Japan, gifts are rarely gift-wrapped, as they are in Western cultures.

Uncertainty avoidance is when a culture is uncomfortable with definitive and structured situations.

What are the five dimensions that cultural anthropologists have determined account for cultural values?

Tom's great-grandfather, Charlie, came from Germany last year, but quickly learned about his new culture from his family and friends. Charlie was experiencing:

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 12: The Role of Values and Culture

Non-verbal messages such as gestures and body language are more important in low context (vs. high-context) cultures.

Freedom, wisdom, equality, and peace all represent _____ values; whereas, courageous, giving, helpful, and honest represent _____ values.

Which of the following statements about culture is false?

Explain how subcultures affect and create opportunities for marketing.

In Japan, it is rude to not open the gift immediately upon receipt in front of the gift-giver.

The idea that hairstyle communicates what is feminine and what is masculine represents a cultural principle.

_____ are the patterns of meaning acquired by members of society expressed in their knowledge, beliefs, art, laws, morals, customs, and habits.

Explain the differences between enculturation and acculturation. Also explain the benefits of enculturation for marketing agents.

Enacted norms implicitly and informally prescribe acceptable behaviors.

Which of the following is most clearly an example of a More´ ("mor-ay") in American culture?

Enculturation is the process of learning about other cultures.

The McDonald's brand includes a word mark consisting of the words "McDonald's" written in white lettering written across the "golden arches," and superimposed against a red background. Specifically, this is an example of a(n):

In the return potential model the "evaluation dimension":

All of the following countries are considered low-context countries, where societal communication typically gives explicit direction and leave little room for ambiguity, with the exception of:

Once a month, Charlie takes all of his weekly newspapers and magazines to the local paper recycling facility. It makes him feel good to recycle his papers because he feels he is helping the environment. This behavior is an example of:

The culturally constituted world supplies meaning for consumers via two interrelated concepts: cultural categories and cultural principles.

In Japan, gifts are rarely gift-wrapped, as they are in Western cultures.

Uncertainty avoidance is when a culture is uncomfortable with definitive and structured situations.

What are the five dimensions that cultural anthropologists have determined account for cultural values?

Tom's great-grandfather, Charlie, came from Germany last year, but quickly learned about his new culture from his family and friends. Charlie was experiencing:

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Freedom, wisdom, equality, and peace all represent _ values; whereas, courageous, giving, helpful, and honest represent _ values.