Question 1

Return potential model describes norms on the behavioral and evaluation dimensions.

Accepted Answer

A) True 
 B)False

Question 2

A sign at the park reads, "Help keep this park clean - Please do not allow your dog in the playground area." This is an example of a(n):

Accepted Answer

A)  custom 
B)  crescive norm 
C)  enacted norm 
D)  convention 
E)  ritual 
A)  custom 
B)  crescive norm 
C)  enacted norm 
D)  convention 
E)  ritual

Question 3

The United States as a culture emphasizes group cohesion.

Accepted Answer

A) True 
 B)False

Question 4

Syntax, semantics, phonology and morphology are all categories of linguistics.

Accepted Answer

A) True 
 B)False

Question 5

Nonverbal gestures and body language rarely vary from culture to culture because they are innate (i.e., we are born with them).

Accepted Answer

A) True 
 B)False

Question 6

Summarize the "movement of cultural meaning" theory discussed in your readings.

Accepted Answer

Cultural meaning, which began in the col

Question 7

Which of the following statements best matches the fashion system? The fashion system:

Accepted Answer

A)  is limited to clothing and body adornment. 
B)  takes new styles of clothing, music, etc., and associates them with established cultural categories and principles. 
C)  passes on rules from the culturally constituted world to consumer products is via conservative tradition. 
D)  eliminates cultural meaning by disregarding opinion leaders who modestly shape and refine existing cultural principles and categories. 
E)  is the idea that helps guide the construction of cultural categories. 
A)  is limited to clothing and body adornment. 
B)  takes new styles of clothing, music, etc., and associates them with established cultural categories and principles. 
C)  passes on rules from the culturally constituted world to consumer products is via conservative tradition. 
D)  eliminates cultural meaning by disregarding opinion leaders who modestly shape and refine existing cultural principles and categories. 
E)  is the idea that helps guide the construction of cultural categories.

Question 8

What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?

Accepted Answer

A)  Consumer demand survey 
B)  Rokeach value survey 
C)  List of values survey 
D)  Sauderberg survey 
E)  Consumer price index 
A)  Consumer demand survey 
B)  Rokeach value survey 
C)  List of values survey 
D)  Sauderberg survey 
E)  Consumer price index

Question 9

According to some theorists, Western society usually strongly discourages any type of radical reform.

Accepted Answer

A) True 
 B)False

Question 10

What is the difference between exchange rituals and possession rituals?

Accepted Answer

Possession rituals occur when consumers

Question 11

Images such as brand logos are examples of marketing symbols.

Accepted Answer

A) True 
 B)False

Question 12

Grooming rituals allow consumers to extract cultural meaning from perishable possessions through repeated use.

Accepted Answer

A) True 
 B)False

Question 13

Persistence, social hierarchy, thrift and shame are associated with a long-term orientation of core values.

Accepted Answer

A) True 
 B)False

Return potential model describes norms on the behavioral and evaluation dimensions.

A sign at the park reads, "Help keep this park clean - Please do not allow your dog in the playground area." This is an example of a(n):

The United States as a culture emphasizes group cohesion.

Syntax, semantics, phonology and morphology are all categories of linguistics.

Nonverbal gestures and body language rarely vary from culture to culture because they are innate (i.e., we are born with them).

Summarize the "movement of cultural meaning" theory discussed in your readings.

Which of the following statements best matches the fashion system? The fashion system:

What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?

According to some theorists, Western society usually strongly discourages any type of radical reform.

What is the difference between exchange rituals and possession rituals?

Images such as brand logos are examples of marketing symbols.

Grooming rituals allow consumers to extract cultural meaning from perishable possessions through repeated use.

Persistence, social hierarchy, thrift and shame are associated with a long-term orientation of core values.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 12: The Role of Values and Culture

Return potential model describes norms on the behavioral and evaluation dimensions.

A sign at the park reads, "Help keep this park clean - Please do not allow your dog in the playground area." This is an example of a(n):

The United States as a culture emphasizes group cohesion.

Syntax, semantics, phonology and morphology are all categories of linguistics.

Nonverbal gestures and body language rarely vary from culture to culture because they are innate (i.e., we are born with them).

Summarize the "movement of cultural meaning" theory discussed in your readings.

Which of the following statements best matches the fashion system? The fashion system:

What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?

According to some theorists, Western society usually strongly discourages any type of radical reform.

What is the difference between exchange rituals and possession rituals?

Images such as brand logos are examples of marketing symbols.

Grooming rituals allow consumers to extract cultural meaning from perishable possessions through repeated use.

Persistence, social hierarchy, thrift and shame are associated with a long-term orientation of core values.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters