Question 1

When are factual arguments likely to be important? When are emotional arguments likely to be important?

Accepted Answer

Factual messages are most effe

Question 2

A heuristic is an assumption or conclusion that goes beyond the given information.

Accepted Answer

A) True 
 B)False

Question 3

Information integration theory suggests that beliefs are combined to form attitudes.

Accepted Answer

A) additively 
B) multiplicatively 
C) using a weighted average 
D) randomly 
E) by power of elimination 
A) additively 
B) multiplicatively 
C) using a weighted average 
D) randomly 
E) by power of elimination

Question 4

Kelly cooks gourmet meals regularly.She really enjoys this form of relaxation so she is always interested in new cooking-related products.Kelly has:

Accepted Answer

A) situational involvement 
B) fundamental involvement 
C) enduring involvement 
D) temporal involvement 
E) proximal involvement 
A) situational involvement 
B) fundamental involvement 
C) enduring involvement 
D) temporal involvement 
E) proximal involvement

Question 5

Informational beliefs are beliefs based on indirect experience or what other people tell us.

Accepted Answer

A) True 
 B)False

Question 6

The central route to persuasion requires very little thinking.

Accepted Answer

A) True 
 B)False

Question 7

What is the main difference between beliefs and attitudes?

Accepted Answer

Belief is an nonevaluative judgment or r

Question 8

Search attributes are attributes that can be judged or rated only by using a product.

Accepted Answer

A) True 
 B)False

Question 9

Consumer inferences about products can be based on perceived correlations about product attributes, or based on overall evaluations of products, or based on prior knowledge.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statement is true?

Accepted Answer

A) Information integration theory is a more specific version of the theory of reasoned action. 
B) The theory of reasoned action uses a weighted average model to estimate a person's attitude. 
C) For most consumer goods and services beliefs are combined using an additive rule. 
D) Information integration theory suggests that "less is better." 
E) With information integration theory, adding attributes guarantees higher overall attitudes. 
A) Information integration theory is a more specific version of the theory of reasoned action. 
B) The theory of reasoned action uses a weighted average model to estimate a person's attitude. 
C) For most consumer goods and services beliefs are combined using an additive rule. 
D) Information integration theory suggests that "less is better." 
E) With information integration theory, adding attributes guarantees higher overall attitudes.

Question 11

According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.

Accepted Answer

A) True 
 B)False

Question 12

The heuristic route to persuasion requires very little thinking.

Accepted Answer

A) True 
 B)False

Question 13

Tina is trying to decide what internship/job to accept for the summer.She has three options.She sits down and lists all of the important attributes that are essential to her for a fulfilling/good summer experience.Next, she assigns an evaluation rating to each attribute (higher numberbetter or more important).Finally, she evaluates each job according to each attribute (higher numbermore likely the job has the attribute in question).Her evaluation is
shown on the table below.              Beliefs\Judgments:               attribute:       evaluation       jop 1       jop 2       jop 3               frindly co-workers       5       9       3       7               salary       4       3       7       4               facility attractiveness       1       3       5      3               flexable working hours       2       1       8       7       Using the simple Theory of Reasoned Action, calculate the attitude for each potential job.Indicate which is the
MOST attractive alternative for Tina?

Accepted Answer

Job I (A)62
Job 2 (A

Question 14

The elaboration likelihood model and the expectancy-value model are the most famous examples of dual process models of persuasion.

Accepted Answer

A) True 
 B)False

Question 15

Informational beliefs are beliefs that go beyond the information given.

Accepted Answer

A) True 
 B)False

Question 16

Directional motivation is also known as wishful thinking.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not a major type of product attribute?

Accepted Answer

A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) All of the above are major types of product attributes. 
A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) All of the above are major types of product attributes.

Question 18

Consider the elaboration likelihood model and fill in the blanks: "When motivation or is low, a person will follow the route to persuasion."

Accepted Answer

A) opportunity; central 
B) opportunity; peripheral 
C) emotion; cognitive 
D) ability; central 
E) None of the above is correct. 
A) opportunity; central 
B) opportunity; peripheral 
C) emotion; cognitive 
D) ability; central 
E) None of the above is correct.

Question 19

Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales.

Accepted Answer

A) True 
 B)False

Question 20

According to your featured reading on measuring attitudes and beliefs, what kind of question is the following? "I like spicy salsa." Disagree 1 2 3 4 5 6 Agree

Accepted Answer

A) Likert scale question measuring an attitude 
B) Likert scale question measuring a belief 
C) Open-ended question measuring an attitude 
D) Semantic differential question measuring a belief 
E) Semantic differential question measuring an attitude 
A) Likert scale question measuring an attitude 
B) Likert scale question measuring a belief 
C) Open-ended question measuring an attitude 
D) Semantic differential question measuring a belief 
E) Semantic differential question measuring an attitude

When are factual arguments likely to be important? When are emotional arguments likely to be important?

A heuristic is an assumption or conclusion that goes beyond the given information.

Information integration theory suggests that beliefs are combined to form attitudes.

Kelly cooks gourmet meals regularly.She really enjoys this form of relaxation so she is always interested in new cooking-related products.Kelly has:

Informational beliefs are beliefs based on indirect experience or what other people tell us.

The central route to persuasion requires very little thinking.

What is the main difference between beliefs and attitudes?

Search attributes are attributes that can be judged or rated only by using a product.

Consumer inferences about products can be based on perceived correlations about product attributes, or based on overall evaluations of products, or based on prior knowledge.

Which of the following statement is true?

According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.

The heuristic route to persuasion requires very little thinking.

The elaboration likelihood model and the expectancy-value model are the most famous examples of dual process models of persuasion.

Informational beliefs are beliefs that go beyond the information given.

Directional motivation is also known as wishful thinking.

Which of the following is not a major type of product attribute?

Consider the elaboration likelihood model and fill in the blanks: "When motivation or is low, a person will follow the route to persuasion."

Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales.

According to your featured reading on measuring attitudes and beliefs, what kind of question is the following? "I like spicy salsa." Disagree 1 2 3 4 5 6 Agree

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Beliefs\Judgments:
attribute:	evaluation	jop 1	jop 2	jop 3
frindly co-workers	5	9	3	7
salary	4	3	7	4
facility attractiveness	1	3	5	3
flexable working hours	2	1	8	7

Exam 8: Attitude and Judgment Formation and Change

When are factual arguments likely to be important? When are emotional arguments likely to be important?

A heuristic is an assumption or conclusion that goes beyond the given information.

Information integration theory suggests that beliefs are combined to form attitudes.

Kelly cooks gourmet meals regularly.She really enjoys this form of relaxation so she is always interested in new cooking-related products.Kelly has:

Informational beliefs are beliefs based on indirect experience or what other people tell us.

The central route to persuasion requires very little thinking.

What is the main difference between beliefs and attitudes?

Search attributes are attributes that can be judged or rated only by using a product.

Consumer inferences about products can be based on perceived correlations about product attributes, or based on overall evaluations of products, or based on prior knowledge.

Which of the following statement is true?

According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.

The heuristic route to persuasion requires very little thinking.

The elaboration likelihood model and the expectancy-value model are the most famous examples of dual process models of persuasion.

Informational beliefs are beliefs that go beyond the information given.

Directional motivation is also known as wishful thinking.

Which of the following is not a major type of product attribute?

Consider the elaboration likelihood model and fill in the blanks: "When motivation or is low, a person will follow the route to persuasion."

Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales.

According to your featured reading on measuring attitudes and beliefs, what kind of question is the following? "I like spicy salsa." Disagree 1 2 3 4 5 6 Agree

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters