Question 1

Durability and safety are examples of credence attributes.

Accepted Answer

A) True 
 B)False

Question 2

Describe how a man's level of involvement with his car would affect how he is influenced by marketing stimuli.
Provide two strategic recommendations for a marketer trying to reach a segment of men who would be considered
"low involvement" consumers in terms of their cars.

Accepted Answer

Involvement is defmed as the perceived r

Question 3

According to your reading, most charities these days do not embrace or engage marketing principles of persuasion.

Accepted Answer

A) True 
 B)False

Question 4

Mary is extremely pretty, but most people think she is also very kind, and funny, and smart; people just seem to like her.Mary may be the fortunate recipient of what type of effect based on inferential belief?

Accepted Answer

A) Just-noticeable-difference effect 
B) Positive association effect 
C) Expectancy-value effect 
D) Halo effect 
E) Devil effect 
A) Just-noticeable-difference effect 
B) Positive association effect 
C) Expectancy-value effect 
D) Halo effect 
E) Devil effect

Question 5

Attitudes serve as building blocks for beliefs.

Accepted Answer

A) True 
 B)False

Question 6

Descriptive beliefs are based on direct experience with a product or what we directly see, hear, or experience.

Accepted Answer

A) True 
 B)False

Question 7

Consider the statements, "the majority is usually correct" and "you get what you pay for." These are examples of:

Accepted Answer

A) inferential beliefs 
B) heuristics 
C) central route attitudes 
D) inferences 
E) subjective norms 
A) inferential beliefs 
B) heuristics 
C) central route attitudes 
D) inferences 
E) subjective norms

Question 8

When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

Accepted Answer

A) True 
 B)False

Question 9

Beliefs contain an evaluative component.

Accepted Answer

A) True 
 B)False

Question 10

Which of following statements about dual-process models of persuasion is false?

Accepted Answer

A) The elaboration likelihood model is the most famous example of a dual-process model of persuasion. 
B) The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counterarguing. 
C) The peripheral route is considered a low involvement route. 
D) The systematic route is considered a high involvement route. 
E) The systematic route and the central routes are synonymous. 
A) The elaboration likelihood model is the most famous example of a dual-process model of persuasion. 
B) The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counterarguing. 
C) The peripheral route is considered a low involvement route. 
D) The systematic route is considered a high involvement route. 
E) The systematic route and the central routes are synonymous.

Question 11

Describe Zanna and Rempel's concept of the reciprocal relationship between attitude and their bases.

Accepted Answer

Zanna and Rempel developed a theory sugg

Durability and safety are examples of credence attributes.

Describe how a man's level of involvement with his car would affect how he is influenced by marketing stimuli. Provide two strategic recommendations for a marketer trying to reach a segment of men who would be considered "low involvement" consumers in terms of their cars.

According to your reading, most charities these days do not embrace or engage marketing principles of persuasion.

Mary is extremely pretty, but most people think she is also very kind, and funny, and smart; people just seem to like her.Mary may be the fortunate recipient of what type of effect based on inferential belief?

Attitudes serve as building blocks for beliefs.

Descriptive beliefs are based on direct experience with a product or what we directly see, hear, or experience.

Consider the statements, "the majority is usually correct" and "you get what you pay for." These are examples of:

When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

Beliefs contain an evaluative component.

Which of following statements about dual-process models of persuasion is false?

Describe Zanna and Rempel's concept of the reciprocal relationship between attitude and their bases.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 8: Attitude and Judgment Formation and Change

Durability and safety are examples of credence attributes.

Describe how a man's level of involvement with his car would affect how he is influenced by marketing stimuli. Provide two strategic recommendations for a marketer trying to reach a segment of men who would be considered "low involvement" consumers in terms of their cars.

According to your reading, most charities these days do not embrace or engage marketing principles of persuasion.

Mary is extremely pretty, but most people think she is also very kind, and funny, and smart; people just seem to like her.Mary may be the fortunate recipient of what type of effect based on inferential belief?

Attitudes serve as building blocks for beliefs.

Descriptive beliefs are based on direct experience with a product or what we directly see, hear, or experience.

Consider the statements, "the majority is usually correct" and "you get what you pay for." These are examples of:

When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

Beliefs contain an evaluative component.

Which of following statements about dual-process models of persuasion is false?

Describe Zanna and Rempel's concept of the reciprocal relationship between attitude and their bases.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters