Question 1

All attitudes have direction and extremity.

Accepted Answer

A) True 
 B)False

Question 2

With information integration theory, adding attributes guarantees higher overall attitudes.

Accepted Answer

A) True 
 B)False

Question 3

The parameter of judgment refers to a preference to acquire and carefully think about all judgment-relevant information, regardless of the direction or implications of that information.

Accepted Answer

A) directional motivation 
B) cognitive resources 
C) perceived relevance of information 
D) nondirectional motivation 
E) subjective motivation 
A) directional motivation 
B) cognitive resources 
C) perceived relevance of information 
D) nondirectional motivation 
E) subjective motivation

Question 4

A is an assumption and/or conclusion that goes beyond the given information.

Accepted Answer

A) subliminal perception 
B) inference 
C) projection 
D) heuristic 
E) None of the above is correct. 
A) subliminal perception 
B) inference 
C) projection 
D) heuristic 
E) None of the above is correct.

Question 5

Nonevaluative judgments are referred to as beliefs.

Accepted Answer

A) True 
 B)False

Question 6

How can "less be better?"

Accepted Answer

Information integration theory suggests

Question 7

Emotional messages are most effective when consumers are unlikely to think carefully.

Accepted Answer

A) True 
 B)False

Question 8

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

Accepted Answer

A) When motivation to elaborate is low and ability to elaborate is low 
B) When motivation to elaborate is high but ability to elaborate is low 
C) When motivation to elaborate is low but ability to elaborate is high 
D) All of the above are correct. 
E) Never- a celebrity endorser can only be a central cue 
A) When motivation to elaborate is low and ability to elaborate is low 
B) When motivation to elaborate is high but ability to elaborate is low 
C) When motivation to elaborate is low but ability to elaborate is high 
D) All of the above are correct. 
E) Never- a celebrity endorser can only be a central cue

Question 9

Beliefs and attitudes can both be measured on , which are bipolar adjective scales.

Accepted Answer

A) Iikert scales 
B) semantic differential scales 
C) open-ended scales 
D) dichotomous scales 
E) projective scales 
A) Iikert scales 
B) semantic differential scales 
C) open-ended scales 
D) dichotomous scales 
E) projective scales

Question 10

Consider the equation presented in your readings: AR(l-CA).In this equation, what does the term A refer to?

Accepted Answer

A) Arguing 
B) Aptitude 
C) Attitude 
D) Attribute 
E) Source Attractiveness 
A) Arguing 
B) Aptitude 
C) Attitude 
D) Attribute 
E) Source Attractiveness

Question 11

The theory of reasoned action suggests that beliefs are combined additively to form attitudes.

Accepted Answer

A) True 
 B)False

Question 12

are attributes that can be judged or rated only by using the product.

Accepted Answer

A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes 
A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes

Question 13

In the heuristic/systematic model of persuasion, if the two routes of persuasion point to opposite conclusions, the heuristic route overrules the systematic route to persuasion.

Accepted Answer

A) True 
 B)False

Question 14

A is a belief based on indirect experience based on what other people tell us.

Accepted Answer

A) descriptive belief 
B) credence belief 
C) projection belief 
D) informational belief 
E) inferential belief 
A) descriptive belief 
B) credence belief 
C) projection belief 
D) informational belief 
E) inferential belief

Question 15

are attributes that can be judged or rated by examining a product without necessary using or buying it.

Accepted Answer

A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes 
A) Consumption attributes 
B) Search attributes 
C) Credence attributes 
D) Experience attributes 
E) Information attributes

Question 16

Define the major types of beliefs.

Accepted Answer

Descriptive beliefs are based on direct

Question 17

Descriptive beliefs, informational beliefs, and inferential beliefs are all major types of beliefs discussed in your readings.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about strategies for changing attitudes is false?

Accepted Answer

A) The effectiveness of a source in persuasive communication should be attractive, regardless of the situation. 
B) Expert sources are more effective when the message is complex, but attractive sources are more effective when the message is simple. 
C) Emotional messages are useful when the consumer is unlikely to think carefully. 
D) Two-sided messages are more effective when consumers are knowledgeable. 
E) When the consumer is likely to think carefully about the message factual appeals are useful. 
A) The effectiveness of a source in persuasive communication should be attractive, regardless of the situation. 
B) Expert sources are more effective when the message is complex, but attractive sources are more effective when the message is simple. 
C) Emotional messages are useful when the consumer is unlikely to think carefully. 
D) Two-sided messages are more effective when consumers are knowledgeable. 
E) When the consumer is likely to think carefully about the message factual appeals are useful.

Question 19

Expectancy-value models can be used to determine the value of gambles.

Accepted Answer

A) True 
 B)False

Question 20

In the heuristic/systematic model of persuasion, if a person follows the heuristic route but then is not confident that their attitude is correct, they think more carefully using the systematic route.

Accepted Answer

A) True 
 B)False

All attitudes have direction and extremity.

With information integration theory, adding attributes guarantees higher overall attitudes.

The parameter of judgment refers to a preference to acquire and carefully think about all judgment-relevant information, regardless of the direction or implications of that information.

A is an assumption and/or conclusion that goes beyond the given information.

Nonevaluative judgments are referred to as beliefs.

How can "less be better?"

Emotional messages are most effective when consumers are unlikely to think carefully.

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

Beliefs and attitudes can both be measured on , which are bipolar adjective scales.

Consider the equation presented in your readings: AR(l-CA).In this equation, what does the term A refer to?

The theory of reasoned action suggests that beliefs are combined additively to form attitudes.

are attributes that can be judged or rated only by using the product.

In the heuristic/systematic model of persuasion, if the two routes of persuasion point to opposite conclusions, the heuristic route overrules the systematic route to persuasion.

A is a belief based on indirect experience based on what other people tell us.

are attributes that can be judged or rated by examining a product without necessary using or buying it.

Define the major types of beliefs.

Descriptive beliefs, informational beliefs, and inferential beliefs are all major types of beliefs discussed in your readings.

Which of the following statements about strategies for changing attitudes is false?

Expectancy-value models can be used to determine the value of gambles.

In the heuristic/systematic model of persuasion, if a person follows the heuristic route but then is not confident that their attitude is correct, they think more carefully using the systematic route.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 8: Attitude and Judgment Formation and Change

All attitudes have direction and extremity.

With information integration theory, adding attributes guarantees higher overall attitudes.

The parameter of judgment refers to a preference to acquire and carefully think about all judgment-relevant information, regardless of the direction or implications of that information.

A is an assumption and/or conclusion that goes beyond the given information.

Nonevaluative judgments are referred to as beliefs.

How can "less be better?"

Emotional messages are most effective when consumers are unlikely to think carefully.

According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue?

Beliefs and attitudes can both be measured on , which are bipolar adjective scales.

Consider the equation presented in your readings: AR(l-CA).In this equation, what does the term A refer to?

The theory of reasoned action suggests that beliefs are combined additively to form attitudes.

are attributes that can be judged or rated only by using the product.

In the heuristic/systematic model of persuasion, if the two routes of persuasion point to opposite conclusions, the heuristic route overrules the systematic route to persuasion.

A is a belief based on indirect experience based on what other people tell us.

are attributes that can be judged or rated by examining a product without necessary using or buying it.

Define the major types of beliefs.

Descriptive beliefs, informational beliefs, and inferential beliefs are all major types of beliefs discussed in your readings.

Which of the following statements about strategies for changing attitudes is false?

Expectancy-value models can be used to determine the value of gambles.

In the heuristic/systematic model of persuasion, if a person follows the heuristic route but then is not confident that their attitude is correct, they think more carefully using the systematic route.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters