Question 1

What is the main benefit of the adaptive unconscious?

Accepted Answer

A) It improves our self-esteem. 
B) It prevents us from impulse purchases. 
C) It improves our long-term memory. 
D) It frees up mental resources so we can pay attention to other things. 
E) None of the above is correct. 
A) It improves our self-esteem. 
B) It prevents us from impulse purchases. 
C) It improves our long-term memory. 
D) It frees up mental resources so we can pay attention to other things. 
E) None of the above is correct.

Question 2

When a person is aware that they are searching for information stored in memory, they are engaging:

Accepted Answer

A) implicit memory 
B) recognition 
C) cued recall 
D) the unconscious 
E) explicitmemory 
A) implicit memory 
B) recognition 
C) cued recall 
D) the unconscious 
E) explicitmemory

Question 3

After buying a $300 suit, a $30 tie seerus cheap.This is an example of:

Accepted Answer

A) a contrast effect 
B) proactive associative interference 
C) an assimilation effect 
D) a thin slice theory effect 
E) a distraction effect 
A) a contrast effect 
B) proactive associative interference 
C) an assimilation effect 
D) a thin slice theory effect 
E) a distraction effect

Question 4

Due to thin slice theory, people often mimic or imitate other people during social interactions.

Accepted Answer

A) True 
 B)False

Question 5

The priming effect is one of the most common types of implicit memory phenomena.

Accepted Answer

A) True 
 B)False

Question 6

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Accepted Answer

A) True 
 B)False

Question 7

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

Accepted Answer

A) True 
 B)False

Question 8

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

Accepted Answer

A) True 
 B)False

Question 9

Mary loves the Italian restaurant near her apartment.Every time she eats there, she orders the same dish.She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order.This is an example of:

Accepted Answer

A) a familiarity effect 
B) a distraction effect 
C) thin slice theory 
D) automatic information processing 
E) an assimilation effect 
A) a familiarity effect 
B) a distraction effect 
C) thin slice theory 
D) automatic information processing 
E) an assimilation effect

Question 10

The adaptive unconscious can be trained to perform routine mental activities.

Accepted Answer

A) True 
 B)False

Question 11

The mindset priming effect and the procedural priming effect both can influence judgment.

Accepted Answer

A) True 
 B)False

Question 12

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

Accepted Answer

A) a contrast effect 
B) proactive associative interference 
C) an assimilation effect 
D) an thin slice theory effect 
E) a distraction effect 
A) a contrast effect 
B) proactive associative interference 
C) an assimilation effect 
D) an thin slice theory effect 
E) a distraction effect

Question 13

Explain the difference between explicit memory and implicit memory.

Accepted Answer

Explicit memory is when a person purpose

Question 14

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

Accepted Answer

A) True 
 B)False

Question 15

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

Accepted Answer

A) True 
 B)False

Question 16

According to the Freudian view, what is the role of the psychotherapy?

Accepted Answer

A) To improve the adaptive unconscious 
B) To sharpen our thin slice abilities 
C) To uncover hidden thoughts that cause mental illness 
D) To eliminate automatic information processing 
E) To train the mind to form habits 
A) To improve the adaptive unconscious 
B) To sharpen our thin slice abilities 
C) To uncover hidden thoughts that cause mental illness 
D) To eliminate automatic information processing 
E) To train the mind to form habits

Question 17

is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Accepted Answer

A) Automatic information processing 
B) Subliminal processing 
C) Thin slice theory 
D) Assimilation effect 
E) Contrast effect 
A) Automatic information processing 
B) Subliminal processing 
C) Thin slice theory 
D) Assimilation effect 
E) Contrast effect

Question 18

Which of the following is not an example of automatic information processing?

Accepted Answer

A) Buying a product on impulse 
B) Buying a product out of habit 
C) Buying a product based on "gut" instinct 
D) Buying a product after discussing the decision with a friend 
E) All of the above are examples of automatic information processing. 
A) Buying a product on impulse 
B) Buying a product out of habit 
C) Buying a product based on "gut" instinct 
D) Buying a product after discussing the decision with a friend 
E) All of the above are examples of automatic information processing.

Question 19

Thin slice inferences are more accurate for questions having subjective answers.

Accepted Answer

A) True 
 B)False

Question 20

Thinking about a concept activates that concept in memory.Once a concept is activated, it influences how consumer think about subsequent concepts.This is called:

Accepted Answer

A) proactive associative interference 
B) a priming effect 
C) thin slice theory 
D) the adaptive unconscious 
E) a disruption effect 
A) proactive associative interference 
B) a priming effect 
C) thin slice theory 
D) the adaptive unconscious 
E) a disruption effect

What is the main benefit of the adaptive unconscious?

When a person is aware that they are searching for information stored in memory, they are engaging:

After buying a $300 suit, a $30 tie seerus cheap.This is an example of:

Due to thin slice theory, people often mimic or imitate other people during social interactions.

The priming effect is one of the most common types of implicit memory phenomena.

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

Mary loves the Italian restaurant near her apartment.Every time she eats there, she orders the same dish.She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order.This is an example of:

The adaptive unconscious can be trained to perform routine mental activities.

The mindset priming effect and the procedural priming effect both can influence judgment.

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

Explain the difference between explicit memory and implicit memory.

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

According to the Freudian view, what is the role of the psychotherapy?

is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Which of the following is not an example of automatic information processing?

Thin slice inferences are more accurate for questions having subjective answers.

Thinking about a concept activates that concept in memory.Once a concept is activated, it influences how consumer think about subsequent concepts.This is called:

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 6: Automatic Information Processing

What is the main benefit of the adaptive unconscious?

When a person is aware that they are searching for information stored in memory, they are engaging:

After buying a $300 suit, a $30 tie seerus cheap.This is an example of:

Due to thin slice theory, people often mimic or imitate other people during social interactions.

The priming effect is one of the most common types of implicit memory phenomena.

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

Mary loves the Italian restaurant near her apartment.Every time she eats there, she orders the same dish.She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order.This is an example of:

The adaptive unconscious can be trained to perform routine mental activities.

The mindset priming effect and the procedural priming effect both can influence judgment.

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

Explain the difference between explicit memory and implicit memory.

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

According to the Freudian view, what is the role of the psychotherapy?

is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Which of the following is not an example of automatic information processing?

Thin slice inferences are more accurate for questions having subjective answers.

Thinking about a concept activates that concept in memory.Once a concept is activated, it influences how consumer think about subsequent concepts.This is called:

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters