Exam 6: Automatic Information Processing

Student answers here will vary.However, for example... Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic.

As familiarity of a brand increases, a brand usually seems less famous.

Automatic information processing refers to mental process that occur without awareness or intention, but still influence judgments, feelings, goals, and behaviors.

Sometimes thinking less can lead to better decisions.

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory.This is known as:

Tony is a salesperson in an electronics store in the television department.When talking to a potential customer, Tony usually asks the customer to indicate their preferences in terms of size, type and brand name of television.He knows if he does this, the customer is more likely to purchase something (vs.not purchase).Tony is taking advantage of what effect?

occurs when a cognitive activity performed at time I influences a cognitive activity at time 2 to be performed in the same way.

How does the Implicit Association Test (IAT) measure implicit beliefs and attitudes?

Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying.

Research on thin slice theory suggests that first impressions are often more accurate when based on very brief observations versus when they are based on longer observations.

Which of the following about automatic impulse purchasing is false?

The adaptive unconscious is a type of distraction effect.

According to research, distraction reduces familiarity effects.

After buying a $20,000 car, a $35 can of tire cleaner seems cheap.This is an example of an assimilation effect.

In an experiment, participants were asked to rank order a list of laundry detergents.Later they were asked to choose a brand to purchase.The results of the experiment showed that the how participants ranked the brands influenced subsequent choices.This is an example of:

Use fre graphbelo.v to explainthe plimillg effect.

All of our prejudices and stereotypes reside in implicit memory.

The contrast effect involves a shift in judgment a reference point, whereas the assimilation effect involves a shift in judgment a reference point.

The is a procedure for measuring sensitive beliefs that are held without awareness or intention, such as stereotypes and prejudices.