Question 1

When are thin slice inferences most accurate? In other words, when should a person tmst their thin slice intuition?

Accepted Answer

, low risk decision can be made intuitiv

Question 2

The mere exposure effect states that as familiarity increases, product claims seem more true.

Accepted Answer

A) True 
 B)False

Question 3

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

Accepted Answer

A) True 
 B)False

Question 4

What is the implicit association test (IAT)?

Accepted Answer

The IAT is a procedure for mea

Question 5

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Accepted Answer

A) The group that tasted the jam 
B) The group that simply indicated which brand they liked best 
C) The group that had to explain their preferences 
D) The group that had to write a story about using the jam 
E) The control group that never saw the jams 
A) The group that tasted the jam 
B) The group that simply indicated which brand they liked best 
C) The group that had to explain their preferences 
D) The group that had to write a story about using the jam 
E) The control group that never saw the jams

Question 6

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

Accepted Answer

According to thin slice theory, people c

Question 7

Research shows that people are more likely to impulse shop:

Accepted Answer

A) when they make a shopping list 
B) when they are hungry 
C) when they are shopping for some specific item 
D) when they are pressed for time 
E) None of the above is correct. 
A) when they make a shopping list 
B) when they are hungry 
C) when they are shopping for some specific item 
D) when they are pressed for time 
E) None of the above is correct.

Question 8

involves making quick inferences or judgments based on quick first impressions.

Accepted Answer

A) Classical conditioning 
B) Thin slice theory 
C) Familiarity effects 
D) The assimilation effect 
E) The priming effect 
A) Classical conditioning 
B) Thin slice theory 
C) Familiarity effects 
D) The assimilation effect 
E) The priming effect

Question 9

Which of the following about the adaptive unconscious is false?

Accepted Answer

A) The adaptive unconscious can be trained to perform routine mental activities. 
B) The adaptive unconscious can help us avoid high-risk situations. 
C) The adaptive unconscious assists the conscious mind. 
D) The adaptive unconscious frees up mental resources so we can pay attention to other things. 
E) The adaptive unconscious is a type of priming effect. 
A) The adaptive unconscious can be trained to perform routine mental activities. 
B) The adaptive unconscious can help us avoid high-risk situations. 
C) The adaptive unconscious assists the conscious mind. 
D) The adaptive unconscious frees up mental resources so we can pay attention to other things. 
E) The adaptive unconscious is a type of priming effect.

Question 10

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

Accepted Answer

Judgement pertaining to one object, issu

Question 11

Define the placebo effect and provide an example of how this effect can work for a marketer.

Accepted Answer

A placebo effect occurs when expectation

Question 12

The priming effect involves making quick inferences or judgments based on first impressions.

Accepted Answer

A) True 
 B)False

Question 13

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention.In other words, consumers know they will purchase some items impulsively.

Accepted Answer

A) True 
 B)False

Question 14

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not a familiarity effect?

Accepted Answer

A) As familiarity increases, liking for a brand can increase. 
B) As familiarity increases, a brand name can seem more famous. 
C) As familiarity increases, judgments about a brand are held with greater confidence. 
D) As familiarity increases, product claims seem more true. 
E) All of the above are familiarity effects. 
A) As familiarity increases, liking for a brand can increase. 
B) As familiarity increases, a brand name can seem more famous. 
C) As familiarity increases, judgments about a brand are held with greater confidence. 
D) As familiarity increases, product claims seem more true. 
E) All of the above are familiarity effects.

Question 16

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Accepted Answer

A) True 
 B)False

Question 17

Luke is rushing fraternities.As part of the process, he is invited to a fraternity party.He goes to the party with a few friends.After just 30 minutes at the party, he leaves.When questioned by his friends, Luke replies, "I just knew right away after meeting some the fraternity members that this fraternity isn't for me." This scenario illustrates:

Accepted Answer

A) classical conditioning 
B) thin slice theory 
C) central route processing from the elaboration likelihood model 
D) the assimilation effect 
E) the priming effect 
A) classical conditioning 
B) thin slice theory 
C) central route processing from the elaboration likelihood model 
D) the assimilation effect 
E) the priming effect

Question 18

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

Accepted Answer

A) True 
 B)False

Question 19

Research shows people are more likely to impulse shop when they have a shopping list.

Accepted Answer

A) True 
 B)False

Question 20

The contrast effect involves a shift away from a reference point.

Accepted Answer

A) True 
 B)False

When are thin slice inferences most accurate? In other words, when should a person tmst their thin slice intuition?

The mere exposure effect states that as familiarity increases, product claims seem more true.

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

What is the implicit association test (IAT)?

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

Research shows that people are more likely to impulse shop:

involves making quick inferences or judgments based on quick first impressions.

Which of the following about the adaptive unconscious is false?

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

Define the placebo effect and provide an example of how this effect can work for a marketer.

The priming effect involves making quick inferences or judgments based on first impressions.

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention.In other words, consumers know they will purchase some items impulsively.

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Which of the following is not a familiarity effect?

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

Research shows people are more likely to impulse shop when they have a shopping list.

The contrast effect involves a shift away from a reference point.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 6: Automatic Information Processing

When are thin slice inferences most accurate? In other words, when should a person tmst their thin slice intuition?

The mere exposure effect states that as familiarity increases, product claims seem more true.

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

What is the implicit association test (IAT)?

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

Research shows that people are more likely to impulse shop:

involves making quick inferences or judgments based on quick first impressions.

Which of the following about the adaptive unconscious is false?

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

Define the placebo effect and provide an example of how this effect can work for a marketer.

The priming effect involves making quick inferences or judgments based on first impressions.

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention.In other words, consumers know they will purchase some items impulsively.

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Which of the following is not a familiarity effect?

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

Research shows people are more likely to impulse shop when they have a shopping list.

The contrast effect involves a shift away from a reference point.

Understanding Consumer Behavior and Consumer Research

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters