Exam 3: Branding Strategy and Consumer Behavior

Which of the following is not a strategy for extending the product life cycle and rejuvenating a product?

According to your readings, which of the following factors does not help a finn control costs associated with product line breadth?

Tammy really likes Diet Coke.When Diet Coke isn't available Tammy chooses Coke Zero or Caffeine Free Diet Coke.In terms ofloyalty, Tammy is:

A product with a relative advantage the diffusion rate

The makers oflrish Spring Soap offer a lower price to consumers if they purchase 10 bars of soap at a time.This pricing strategy is called:

People often fmd it easier to identify and interpret information that supports their current beliefs.This concept is know as:

Trialability is the ease with which a consumer can try or use a new product.

Trialability of a new product tends to be lower for inexpensive products than for expensive products.

Adding a brand name can sometimes rejuvenate generic products.

Price comparisons across brands are clear and unambiguous.

Establishing a strong brand name and reputation typically costs less than ten thousand dollars.

A marketer should consider expanding a product line when consumers are attribute (vs.brand) loyal.

Which new product entry strategy is most appropriate when the product is expected to have a relatively short product life cycle?

Discuss the ways identified in your readings that managers can build strong brand names for their products.Provide an example of a brand that performs well on at least 2 of these dimensions.

Brands that are low in brand strength but high brand stature are usually strong niche brands.

List the four basic entry strategies that accompany each stage of the diffusion of innovation curve.

Defme brand equity.

What does the Young Rubicarn Brand Asset Valuator measure?

is offering a price so low that it encourages potential new customers to purchase.

Brand identify refers to the feelings and emotions consumers have about your brand.