Exam 9: Judgment and Decision Making Based on Low Effort

The ____ is the expectation that information obtained from a small sample of people represents the larger population.

When consumers make a judgment about a soft drink such as Coca-Cola or Pepsi Cola,they will likely

Healthy Choice ice cream co-branded with the Butterfinger brand of candy bars to come up with a new flavor.Why did Healthy Choice do this?

____ can be characterized by little or no processing.

Regarding price changes,consumers tend to be

One way that consumers can make simple estimations or judgments is to make comparisons with the category prototype or exemplar.

Satisfice is when a consumer finds a brand that leads to happiness.

A consumer says "I need to try something different." This could best be described as a(n)____ tactic.

Operant conditioning views behavior as being influenced by

Explain how normative influences can be a simplifying strategy for consumers.

Two major types of heuristics are recall and availability.

Sarah buys only Pepsi and Sierra Mist; she is multibrand loyal.

Some researchers have challenged the belief-behavior link in low involvement situations.Robert Zajonc and others believe that consumers can make a decision based primarily on

Judy wears a new pair of shoes and gets several compliments about them from her friends.In operant conditioning terms,this would be considered

Deal prone consumers are often brand loyal.

Why is the availability heuristic important to marketers?

Two major types of heuristics that have major implications for consumer behavior are

Mel went into the car dealership just to look,but he walked out with a brand new automobile.This is an example of

If a consumer buys Liquid Tide and is impressed by its ability to clean clothes,he will be more likely to buy it again.This is best thought of as an example of the nature of ____ obtained from former actions.

Habit simplifies the decision-making process.Consumers do not have to spend any time evaluating the alternatives.It also reduces