Exam 9: Judgment and Decision Making Based on Low Effort

Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident.They humorously show what happened to the 5ᵗʰ dentist,such as falling asleep or being bitten by a squirrel to explain why 100% of the dentist are not endorsing Trident.This is an example of

There is a bias against base-rate information.Explain.

Choice tactics allow consumers in common,repeat-purchase situations to

Low-effort decisions are often made by

A consumer says "I like the brand,so I bought it." This could best be described as a(n)____ tactic.

Amber is buying music on iTunes.Her likely hierarchy of effects is

Suppose you purchased an automobile that was a lemon.It required constant repair.This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today.This is an example of how ____ is more likely to be recalled and thus,influence judgments.

Under high-elaboration decision making,consumers optimize their choices.Is this true under low-elaboration decision making? Explain.

How can marketers overcome the availability bias?

In low-effort purchase situations

The process referred to as the ____ occurs when consumers make comparisons to a category prototype or exemplar.

In one study,eye-catching displays increased sales of frozen dinners by 245 percent,laundry detergent by 207 percent,and salty snacks by 172 percent.This is best thought of as an example of marketers attempting to

If we want to estimate the likelihood that a new,low-calorie frozen dinner is of high quality,we might compare it to a very common brand such as Weight Watchers.This is an example of a(n)

Advertising can play a central role in influencing performance evaluations by

The key to development of performance-related tactics is

____ tells us how often the event occurs across all consumers.

A low level of motivation to process is most often found with

____ refers to the progression of thinking,feeling,and doing during consumers' decision making.

Compare and contrast the roles of reinforcement,punishment,and repetition in consumer learning.

According to the introduction,Target has attracted college students via event marketing and after-hours in-store promotions.