Exam 9: Judgment and Decision Making Based on Low Effort

John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were.Then he decided he liked them.This is an example of how,for these types of products,

When consumers are exerting low effort in making a product choice,they use cognitive strategies,but not affective strategies.

An advertisement for "Bounty,the quicker picker-upper," is an example of a marketing strategy appealing to consumers' use of ____ tactics.

Price-related tactics are more likely to be employed when there are

How can habitual purchasing help or hurt marketers?

All of the following are choice tactics used under low-effort consumer judgments and decision making except

A consumer may have a bad experience with a product or service and decide not to purchase it again.In operant conditioning terms,this is known as

Every three weeks Coca Cola products go on sale at 30% off the regular price.How is this likely to affect consumers' perceptions?

A consumer might drink Classic Coke on a regular basis,but one day suddenly gets the urge to have a Pepsi,and then returns to Coke for later purchases.In marketing and consumer behavior,this phenomenon has been referred to as

____ is the term for operant conditioning used to elicit repeat purchases.

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style.He tells his three closest friends not to take her class.The three friends modify their schedules so they get another teacher.This is an example of the law of small numbers.

Shaping involves

An end-of-aisle display can increase sales 100 to 400 percent.

One study examined how quickly consumers make decisions about their laundry detergent.The study found that on average,it takes ____ for consumers to make a decision.

What is the representativeness heuristic?

All of the following might be choice tactics that are used in low-effort processing situations except ____ tactics.

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown.This is an example of how the ____ can bias judgment.

When MAO to process is low,consumers use heuristics to

If a large proportion of one's consumers are purchasing by habit,marketers need to be very concerned about losing consumers.What can they do about this?

When do consumers use performance-related tactics?