Question 1

Ying was really frustrated with laundry detergent at first,but she came to be really satisfied with it over time.Most likely Ying was a ____ consumer.

Accepted Answer

A)  highly affective 
B)  high-involvement 
C)  low-involvement 
D)  high need for cognition 
E)  low need for cognition 
A)  highly affective 
B)  high-involvement 
C)  low-involvement 
D)  high need for cognition 
E)  low need for cognition

Question 2

What is emotional detachment and how is this concept different from physical detachment?

Accepted Answer

Emotional detachment refers to the abili

Question 3

____ was developed in social psychology to understand how individuals find explanations or causes for effects or behavior.

Accepted Answer

A)  Schematic theory 
B)  Cause-and-effect modeling 
C)  Equity theory 
D)  Cognitive dissonance 
E)  Attribution theory 
A)  Schematic theory 
B)  Cause-and-effect modeling 
C)  Equity theory 
D)  Cognitive dissonance 
E)  Attribution theory

Question 4

Testing consumer expectations through experience is known as

Accepted Answer

A)  consumer hypothesis testing. 
B)  sensation experiencing. 
C)  operant conditioning. 
D)  classical conditioning. 
E)  modeling. 
A)  consumer hypothesis testing. 
B)  sensation experiencing. 
C)  operant conditioning. 
D)  classical conditioning. 
E)  modeling.

Question 5

What is the concept of equity and when does it occur?

Accepted Answer

The concept of equity refers to fairness

Question 6

All of the following are basic stages in hypothesis testing except

Accepted Answer

A)  hypothesis generation. 
B)  repetition of evidence. 
C)  integration of evidence. 
D)  exposure to evidence. 
E)  encoding of evidence. 
A)  hypothesis generation. 
B)  repetition of evidence. 
C)  integration of evidence. 
D)  exposure to evidence. 
E)  encoding of evidence.

Question 7

Richard believes that foreign automobiles are inferior to American-made automobiles.According to your readings,he is more likely to ignore any information that contradicts this belief.

Accepted Answer

A) True 
 B)False

Question 8

Describe some of the options a consumer has in disposition.

Accepted Answer

When it comes to disposition, consumers

Question 9

Satisfaction and dissatisfaction can lead to different behaviors.Describe these differences.

Accepted Answer

Satisfaction can lead to behaviors such

Question 10

According to the typology of voluntary disposition,all of the following are examples of disposition except

Accepted Answer

A)  donating an organ. 
B)  breaking up with a girlfriend or boyfriend. 
C)  giving a baby up for adoption. 
D)  throwing away an empty tube of toothpaste. 
E)  using a new brand of shampoo. 
A)  donating an organ. 
B)  breaking up with a girlfriend or boyfriend. 
C)  giving a baby up for adoption. 
D)  throwing away an empty tube of toothpaste. 
E)  using a new brand of shampoo.

Question 11

Dissatisfaction leads to feelings of tolerance,distress,sadness,regret,and relief.

Accepted Answer

A) True 
 B)False

Question 12

Is initial customer satisfaction enough to keep customers brand loyal?

Accepted Answer

Initial customer satisfaction is an impo

Question 13

Two types of disposition of shared possessions have been identified: disposition ____ and ____.

Accepted Answer

A)  of products / services 
B)  to break free / hold on 
C)  to complain / repurchase 
D)  for brand loyalty / repeat purchase 
E)  for symbolism / hedonism 
A)  of products / services 
B)  to break free / hold on 
C)  to complain / repurchase 
D)  for brand loyalty / repeat purchase 
E)  for symbolism / hedonism

Question 14

Consumer learning from marketer-controlled communication is often limited because

Accepted Answer

A)  of a lack of processability. 
B)  consumers cannot relate it to their lives. 
C)  it often does not match consumer decision-making patterns. 
D)  memory is limited. 
E)  of the low credibility of the marketing message. 
A)  of a lack of processability. 
B)  consumers cannot relate it to their lives. 
C)  it often does not match consumer decision-making patterns. 
D)  memory is limited. 
E)  of the low credibility of the marketing message.

Question 15

Derrick only cared about whether (and how)the DVD player worked.He was concerned with

Accepted Answer

A)  the amount of stimulation of the neural networks that occurs before purchase. 
B)  the fun or excitement he has with a product or service. 
C)  how a product or service makes him feel. 
D)  the utilitarian dimension. 
E)  the function of the neural networks that occurs before problem recognition. 
A)  the amount of stimulation of the neural networks that occurs before purchase. 
B)  the fun or excitement he has with a product or service. 
C)  how a product or service makes him feel. 
D)  the utilitarian dimension. 
E)  the function of the neural networks that occurs before problem recognition.

Question 16

With the example of the airline industry,companies go social for improved customer service.

Accepted Answer

A) True 
 B)False

Question 17

Post-decision dissonance is particularly likely to occur when

Accepted Answer

A)  MAO is low. 
B)  involvement is low. 
C)  the need for cognition is low. 
D)  the number of associations tied to a brand is high. 
E)  there is more than one attractive alternative. 
A)  MAO is low. 
B)  involvement is low. 
C)  the need for cognition is low. 
D)  the number of associations tied to a brand is high. 
E)  there is more than one attractive alternative.

Question 18

After Ned bought an IBM desktop computer,he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple.Ned was probably trying to

Accepted Answer

A)  increase brand awareness for IBM. 
B)  reduce dissonance. 
C)  decrease brand awareness for the other brands. 
D)  increase brand knowledge for that product category. 
E)  increase his involvement in processing information about other brands. 
A)  increase brand awareness for IBM. 
B)  reduce dissonance. 
C)  decrease brand awareness for the other brands. 
D)  increase brand knowledge for that product category. 
E)  increase his involvement in processing information about other brands.

Question 19

Sally feels happy with her decision to sell seashells.She is clearly feeling

Accepted Answer

A)  satisfaction. 
B)  goal congruence. 
C)  expectation disconfirmation. 
D)  incongruous matching. 
E)  schema connection. 
A)  satisfaction. 
B)  goal congruence. 
C)  expectation disconfirmation. 
D)  incongruous matching. 
E)  schema connection.

Question 20

Thad cared little about whether he bought Bingo or Bango detergent.Both brands seemed almost exactly the same,and there was little information to distinguish the two.His problem is most likely

Accepted Answer

A)  lack of a schema. 
B)  lack of ability. 
C)  ambiguity of information. 
D)  dissatisfaction. 
E)  dissonance. 
A)  lack of a schema. 
B)  lack of ability. 
C)  ambiguity of information. 
D)  dissatisfaction. 
E)  dissonance.

Ying was really frustrated with laundry detergent at first,but she came to be really satisfied with it over time.Most likely Ying was a ____ consumer.

What is emotional detachment and how is this concept different from physical detachment?

____ was developed in social psychology to understand how individuals find explanations or causes for effects or behavior.

Testing consumer expectations through experience is known as

What is the concept of equity and when does it occur?

All of the following are basic stages in hypothesis testing except

Richard believes that foreign automobiles are inferior to American-made automobiles.According to your readings,he is more likely to ignore any information that contradicts this belief.

Describe some of the options a consumer has in disposition.

Satisfaction and dissatisfaction can lead to different behaviors.Describe these differences.

According to the typology of voluntary disposition,all of the following are examples of disposition except

Dissatisfaction leads to feelings of tolerance,distress,sadness,regret,and relief.

Is initial customer satisfaction enough to keep customers brand loyal?

Two types of disposition of shared possessions have been identified: disposition and .

Consumer learning from marketer-controlled communication is often limited because

Derrick only cared about whether (and how)the DVD player worked.He was concerned with

With the example of the airline industry,companies go social for improved customer service.

Post-decision dissonance is particularly likely to occur when

After Ned bought an IBM desktop computer,he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple.Ned was probably trying to

Sally feels happy with her decision to sell seashells.She is clearly feeling

Thad cared little about whether he bought Bingo or Bango detergent.Both brands seemed almost exactly the same,and there was little information to distinguish the two.His problem is most likely

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 10: Post-Decision Processes

Ying was really frustrated with laundry detergent at first,but she came to be really satisfied with it over time.Most likely Ying was a ____ consumer.

What is emotional detachment and how is this concept different from physical detachment?

____ was developed in social psychology to understand how individuals find explanations or causes for effects or behavior.

Testing consumer expectations through experience is known as

What is the concept of equity and when does it occur?

All of the following are basic stages in hypothesis testing except

Richard believes that foreign automobiles are inferior to American-made automobiles.According to your readings,he is more likely to ignore any information that contradicts this belief.

Describe some of the options a consumer has in disposition.

Satisfaction and dissatisfaction can lead to different behaviors.Describe these differences.

According to the typology of voluntary disposition,all of the following are examples of disposition except

Dissatisfaction leads to feelings of tolerance,distress,sadness,regret,and relief.

Is initial customer satisfaction enough to keep customers brand loyal?

Two types of disposition of shared possessions have been identified: disposition ____ and ____.

Consumer learning from marketer-controlled communication is often limited because

Derrick only cared about whether (and how)the DVD player worked.He was concerned with

With the example of the airline industry,companies go social for improved customer service.

Post-decision dissonance is particularly likely to occur when

After Ned bought an IBM desktop computer,he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple.Ned was probably trying to

Sally feels happy with her decision to sell seashells.She is clearly feeling

Thad cared little about whether he bought Bingo or Bango detergent.Both brands seemed almost exactly the same,and there was little information to distinguish the two.His problem is most likely

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Two types of disposition of shared possessions have been identified: disposition and .