Exam 10: Post-Decision Processes

Walnut Crest advertised to create expectations for its Chilean Merlot wine by encouraging U.S.consumers to take the "$1,000,000 Taste Challenge." This is an example of an underdog trying to

In learning from experience,consumers will ____ when motivation is low.

In equity theory,consumers are more dissatisfied if they perceive the problem to be permanent rather than temporary.

Post-decision dissonance can impact consumer behavior primarily because it

Listerine used to advertise that it prevented colds.This could not be proven or disproved,and is known as ambiguous information.

What are some of the factors that influence learning from experience?

How can processing biases be a hurdle to consumer learning?

Post-purchase dissonance is a stronger negative attitude than post-purchase regret.

Most of the research on satisfaction and dissatisfaction has focused on products and services for which the consumer can make an evaluation in terms of

The difference between the disconfirmation paradigm and the learning process is that in the disconfirmation paradigm,satisfaction and dissatisfaction are based on

Which of the following behaviors of dissatisfied customers is the most damaging?

One of the downsides of setting consumers' expectations with evaluations of products or services is that they tend to pay closer attention to negative aspects during consumption,and therefore,provide less-favorable quality and satisfaction evaluations.

Outline the process of consumer hypothesis testing.

What strategies can a marketer implement to increase customer retention?

Buddy loves Big Macs and is very satisfied with the brand.Buddy's satisfaction with McDonald's can change at any time.

All of the following are different classifications of complainers except

An airline flight is late taking off.Using attribution theory,explain under what circumstances customers will and will not be satisfied.

What implications does attribution theory have for consumer behavior?

When evidence is ambiguous,the confirmation bias and overconfidence can lead consumers to

Within the disconfirmation paradigm,____ are desired product and service outcomes and include "pre-consumption beliefs about overall performance or the levels or attributes possessed by a product (service)."