Question 1

If you did not enjoy a movie or if you were unhappy with a salesperson,____ has occurred.

Accepted Answer

A)  goal incongruence 
B)  dissatisfaction 
C)  expectation confirmation 
D)  incongruous matching 
E)  schema disconnection 
A)  goal incongruence 
B)  dissatisfaction 
C)  expectation confirmation 
D)  incongruous matching 
E)  schema disconnection

Question 2

For many years,consumers believed that Listerine prevents colds and that STP oil treatment improves engine performance because these claims could not be disconfirmed by usage.This is an example of consumers supporting hypotheses derived from advertising because

Accepted Answer

A)  the memory for attributes is high. 
B)  the memory for brand evaluations is high. 
C)  there is a lack of postpurchase dissonance. 
D)  the motivation to process information is high. 
E)  the consumption experience is ambiguous. 
A)  the memory for attributes is high. 
B)  the memory for brand evaluations is high. 
C)  there is a lack of postpurchase dissonance. 
D)  the motivation to process information is high. 
E)  the consumption experience is ambiguous.

Question 3

Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie.She also fondly remembers previous Meg Ryan movies,such as Hanging Up or You've Got Mail.Based on these sources of information,she ____ about the quality of the movie ("It must be great").

Accepted Answer

A)  generates evidence 
B)  creates affect 
C)  generates a hypothesis 
D)  creates evidence 
E)  creates counterarguments 
A)  generates evidence 
B)  creates affect 
C)  generates a hypothesis 
D)  creates evidence 
E)  creates counterarguments

If you did not enjoy a movie or if you were unhappy with a salesperson,____ has occurred.

For many years,consumers believed that Listerine prevents colds and that STP oil treatment improves engine performance because these claims could not be disconfirmed by usage.This is an example of consumers supporting hypotheses derived from advertising because

Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie.She also fondly remembers previous Meg Ryan movies,such as Hanging Up or You've Got Mail.Based on these sources of information,she ____ about the quality of the movie ("It must be great").

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 10: Post-Decision Processes

If you did not enjoy a movie or if you were unhappy with a salesperson,____ has occurred.

For many years,consumers believed that Listerine prevents colds and that STP oil treatment improves engine performance because these claims could not be disconfirmed by usage.This is an example of consumers supporting hypotheses derived from advertising because

Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie.She also fondly remembers previous Meg Ryan movies,such as Hanging Up or You've Got Mail.Based on these sources of information,she ____ about the quality of the movie ("It must be great").

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters