Question 1

When Mormons migrated to Utah in the 1800s,men and women brought items that would show they had status such as tools and sewing machines.

Accepted Answer

A) True 
 B)False

Question 2

BMWs and Mercedes-Benzes symbolize status in Thailand,just as they do in the United States.Such products are

Accepted Answer

A)  utilitarian functions. 
B)  brand image dissociations. 
C)  functional tags. 
D)  cognitive marketers. 
E)  social class emblems. 
A)  utilitarian functions. 
B)  brand image dissociations. 
C)  functional tags. 
D)  cognitive marketers. 
E)  social class emblems.

Question 3

Brides magazine targets consumers who are in

Accepted Answer

A)  a stable role. 
B)  role conflict. 
C)  role disagreement. 
D)  transition. 
E)  validation. 
A)  a stable role. 
B)  role conflict. 
C)  role disagreement. 
D)  transition. 
E)  validation.

Question 4

The natural grouping of objects that reflect our culture is (are)known as

Accepted Answer

A)  schemas. 
B)  motivational groupings. 
C)  cultural categories. 
D)  cultural principles. 
E)  social classifications. 
A)  schemas. 
B)  motivational groupings. 
C)  cultural categories. 
D)  cultural principles. 
E)  social classifications.

Question 5

Describe the emblematic function of products.

Accepted Answer

The emblematic function of products refe

Question 6

When Joe graduated from school and started his first professional job,he got rid of his ugly orange sofa and bought expensive leather couches to entertain guests.This is an example of products serving

Accepted Answer

A)  to socialize consumers. 
B)  as socioeconomic group development. 
C)  as a reference group. 
D)  as an aspirational group. 
E)  as role acquisition. 
A)  to socialize consumers. 
B)  as socioeconomic group development. 
C)  as a reference group. 
D)  as an aspirational group. 
E)  as role acquisition.

Question 7

According to ____,our self-concept can be decomposed into many separate identities called actual identity schemas.

Accepted Answer

A)  the self schema law 
B)  the self schema axiom 
C)  the theory of reasoned action 
D)  social identity theory 
E)  MOA 
A)  the self schema law 
B)  the self schema axiom 
C)  the theory of reasoned action 
D)  social identity theory 
E)  MOA

Question 8

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men,whereas the latter connotation made the beer appear more feminine.Miller was grappling with

Accepted Answer

A)  socialization. 
B)  symbol development. 
C)  symbol removal. 
D)  role characterization. 
E)  cultural consumerism. 
A)  socialization. 
B)  symbol development. 
C)  symbol removal. 
D)  role characterization. 
E)  cultural consumerism.

Question 9

When consumers are in the phase of ____,marketers may find it advantageous to promote their product as useful in incorporating a new role.

Accepted Answer

A)  role disposition 
B)  stagnation 
C)  anticipatory stagnation 
D)  role stretch 
E)  anticipatory role acquisition 
A)  role disposition 
B)  stagnation 
C)  anticipatory stagnation 
D)  role stretch 
E)  anticipatory role acquisition

Question 10

____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.

Accepted Answer

A)  Weber's law 
B)  The individuality model 
C)  Social identity theory 
D)  The evaluative principle 
E)  Consistency theory 
A)  Weber's law 
B)  The individuality model 
C)  Social identity theory 
D)  The evaluative principle 
E)  Consistency theory

Question 11

____ use(s)possessions not only to demonstrate their (its)role but also to validate their (its)role.

Accepted Answer

A)  Old wealth 
B)  The nouveau riche 
C)  The working class 
D)  The new poor 
E)  Self-actualizers 
A)  Old wealth 
B)  The nouveau riche 
C)  The working class 
D)  The new poor 
E)  Self-actualizers

Question 12

____ offerings and consumption practices stem directly from both the culture and the individual.

Accepted Answer

A)  The quality of 
B)  The meaning associated with 
C)  The size of 
D)  The rationing of 
E)  Fulfillment of functional needs by 
A)  The quality of 
B)  The meaning associated with 
C)  The size of 
D)  The rationing of 
E)  Fulfillment of functional needs by

Question 13

Why do people give gifts to others?

Accepted Answer

People give gifts to others for a variet

Question 14

Discuss social identity theory and how products fit in this theory.

Accepted Answer

Social identity theory is a psychologica

Question 15

Activities such as college fraternity hazing or a debutante ball can best be thought of as ____ that serve as public confirmation that one has become a member of a group.

Accepted Answer

A)  ethnic emblems 
B)  gender emblems 
C)  private consumption items 
D)  dissociative services 
E)  rituals 
A)  ethnic emblems 
B)  gender emblems 
C)  private consumption items 
D)  dissociative services 
E)  rituals

Question 16

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family.This town has a(n)____ meaning for her.

Accepted Answer

A)  hedonic 
B)  cultural symbolic 
C)  attribute-based 
D)  role acquisition 
E)  individual symbolic 
A)  hedonic 
B)  cultural symbolic 
C)  attribute-based 
D)  role acquisition 
E)  individual symbolic

Question 17

Products and consumption activities that serve the ____ reinforce our personal relationships to significant people,events,or experiences in our lives.

Accepted Answer

A)  connectedness function 
B)  expressiveness function 
C)  bridging schema 
D)  reflexive thought process 
E)  dissociative reference group 
A)  connectedness function 
B)  expressiveness function 
C)  bridging schema 
D)  reflexive thought process 
E)  dissociative reference group

Question 18

The cultural principles associated with work time are very similar to those associated with leisure time.

Accepted Answer

A) True 
 B)False

Question 19

What are cultural categories and how do they affect consumer behavior?

Accepted Answer

Cultural categories are the classificati

Question 20

Through the years,Herb has named all of his cars "Betsy." He will often talk to his car and occasionally pampers it with a special oil treatment.This is an example of

Accepted Answer

A)  possession indulgence. 
B)  obsessive possessions. 
C)  personifying a special possession. 
D)  ritualistic gestation. 
E)  craziness. 
A)  possession indulgence. 
B)  obsessive possessions. 
C)  personifying a special possession. 
D)  ritualistic gestation. 
E)  craziness.

When Mormons migrated to Utah in the 1800s,men and women brought items that would show they had status such as tools and sewing machines.

BMWs and Mercedes-Benzes symbolize status in Thailand,just as they do in the United States.Such products are

Brides magazine targets consumers who are in

The natural grouping of objects that reflect our culture is (are)known as

Describe the emblematic function of products.

When Joe graduated from school and started his first professional job,he got rid of his ugly orange sofa and bought expensive leather couches to entertain guests.This is an example of products serving

According to ____,our self-concept can be decomposed into many separate identities called actual identity schemas.

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men,whereas the latter connotation made the beer appear more feminine.Miller was grappling with

When consumers are in the phase of ____,marketers may find it advantageous to promote their product as useful in incorporating a new role.

____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.

____ use(s)possessions not only to demonstrate their (its)role but also to validate their (its)role.

____ offerings and consumption practices stem directly from both the culture and the individual.

Why do people give gifts to others?

Discuss social identity theory and how products fit in this theory.

Activities such as college fraternity hazing or a debutante ball can best be thought of as ____ that serve as public confirmation that one has become a member of a group.

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family.This town has a(n)____ meaning for her.

Products and consumption activities that serve the ____ reinforce our personal relationships to significant people,events,or experiences in our lives.

The cultural principles associated with work time are very similar to those associated with leisure time.

What are cultural categories and how do they affect consumer behavior?

Through the years,Herb has named all of his cars "Betsy." He will often talk to his car and occasionally pampers it with a special oil treatment.This is an example of

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 16: Symbolic Consumer Behavior

When Mormons migrated to Utah in the 1800s,men and women brought items that would show they had status such as tools and sewing machines.

BMWs and Mercedes-Benzes symbolize status in Thailand,just as they do in the United States.Such products are

Brides magazine targets consumers who are in

The natural grouping of objects that reflect our culture is (are)known as

Describe the emblematic function of products.

When Joe graduated from school and started his first professional job,he got rid of his ugly orange sofa and bought expensive leather couches to entertain guests.This is an example of products serving

According to ____,our self-concept can be decomposed into many separate identities called actual identity schemas.

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men,whereas the latter connotation made the beer appear more feminine.Miller was grappling with

When consumers are in the phase of ____,marketers may find it advantageous to promote their product as useful in incorporating a new role.

____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.

____ use(s)possessions not only to demonstrate their (its)role but also to validate their (its)role.

____ offerings and consumption practices stem directly from both the culture and the individual.

Why do people give gifts to others?

Discuss social identity theory and how products fit in this theory.

Activities such as college fraternity hazing or a debutante ball can best be thought of as ____ that serve as public confirmation that one has become a member of a group.

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family.This town has a(n)____ meaning for her.

Products and consumption activities that serve the ____ reinforce our personal relationships to significant people,events,or experiences in our lives.

The cultural principles associated with work time are very similar to those associated with leisure time.

What are cultural categories and how do they affect consumer behavior?

Through the years,Herb has named all of his cars "Betsy." He will often talk to his car and occasionally pampers it with a special oil treatment.This is an example of

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters