Question 1

Betty carefully selected her mother's Christmas gift.She spent hours selecting the right gift and then wrapping it.This is the ____ stage of gift giving.

Accepted Answer

A)  gestation 
B)  presentation 
C)  reformulation 
D)  instrumental 
E)  obligatory 
A)  gestation 
B)  presentation 
C)  reformulation 
D)  instrumental 
E)  obligatory

Question 2

As part of the ____ for a newly married couple,the couple acquires new products that are viewed as culturally appropriate for the role and that help them create a mutual history.

Accepted Answer

A)  separation from the old role 
B)  transition into a new secondary reference group 
C)  incorporation phase 
D)  search for a geographic reference group 
E)  pre-role acquisition search 
A)  separation from the old role 
B)  transition into a new secondary reference group 
C)  incorporation phase 
D)  search for a geographic reference group 
E)  pre-role acquisition search

Question 3

71 million households in the U.S.keep a pet.

Accepted Answer

A) True 
 B)False

Question 4

Why are some possessions special?

Accepted Answer

Some possessions are special due to a va

Question 5

We tend to associate hamburgers,diners,and truck stops with lower social status groups.These are examples of what are best known as

Accepted Answer

A)  geographic emblems. 
B)  ethnic emblems. 
C)  reference group emblems. 
D)  social class emblems. 
E)  gender emblems. 
A)  geographic emblems. 
B)  ethnic emblems. 
C)  reference group emblems. 
D)  social class emblems. 
E)  gender emblems.

Question 6

____ are enacted at the disposition stage and are designed to wipe away all traces of our personal meaning in a product.

Accepted Answer

A)  Possession rituals 
B)  Acquisition rites 
C)  Grooming rituals 
D)  Divestment rituals 
E)  Referential scripts 
A)  Possession rituals 
B)  Acquisition rites 
C)  Grooming rituals 
D)  Divestment rituals 
E)  Referential scripts

Question 7

We may enjoy a special painting or item of clothing because it was a gift from a friend.Thus,this object is fulfilling the

Accepted Answer

A)  connectedness function. 
B)  expressiveness function. 
C)  bridging schema. 
D)  reflexive thought process. 
E)  dissociative reference group. 
A)  connectedness function. 
B)  expressiveness function. 
C)  bridging schema. 
D)  reflexive thought process. 
E)  dissociative reference group.

Question 8

During Muslim feasts,it is expected that everyone will eat off of the same plate; if someone asks for their own plate,it is seen as being rude.

Accepted Answer

A) True 
 B)False

Question 9

Just by looking at someone and his or her possessions,we should be able to tell whether that person is a member of the categories of men,Mexican American,upper-middle class,or youth.Thus,these possessions are used to

Accepted Answer

A)  satisfy functional needs. 
B)  satisfy hedonic needs. 
C)  communicate the groups to which they belong. 
D)  search for information from various reference groups. 
E)  satisfy utilitarian needs. 
A)  satisfy functional needs. 
B)  satisfy hedonic needs. 
C)  communicate the groups to which they belong. 
D)  search for information from various reference groups. 
E)  satisfy utilitarian needs.

Question 10

Giving for ____ reasons is giving because the donor derives positive emotional pleasure from the act of giving.

Accepted Answer

A)  agnostic 
B)  altruistic 
C)  instrumental 
D)  obligatory 
E)  ontological 
A)  agnostic 
B)  altruistic 
C)  instrumental 
D)  obligatory 
E)  ontological

Question 11

In role transition,incorporation

Accepted Answer

A)  is the first phase of moving from one role to another. 
B)  is often marked by experimentation with new identities. 
C)  is the final phase of moving from one role to another. 
D)  occurs no later than age 18. 
E)  usually occurs after the 20s, but always before age 45. 
A)  is the first phase of moving from one role to another. 
B)  is often marked by experimentation with new identities. 
C)  is the final phase of moving from one role to another. 
D)  occurs no later than age 18. 
E)  usually occurs after the 20s, but always before age 45.

Question 12

By associating product characteristics with cultural principles and categories,

Accepted Answer

A)  old meaning gets associated with the product in a recycling affect phenomenon. 
B)  new meaning gets created that can rebound against the individual. 
C)  meaning that exists at the level of the culture gets transferred to the product. 
D)  products become totemistic. 
E)  products become fetishes. 
A)  old meaning gets associated with the product in a recycling affect phenomenon. 
B)  new meaning gets created that can rebound against the individual. 
C)  meaning that exists at the level of the culture gets transferred to the product. 
D)  products become totemistic. 
E)  products become fetishes.

Question 13

Although Gayathri has lived in the United States for many years,she still wears a sari from her native land of India for special occasions.This is an example of a(n)

Accepted Answer

A)  social class emblem. 
B)  ethnic emblem. 
C)  collection. 
D)  achievement emblem. 
E)  role acquisition. 
A)  social class emblem. 
B)  ethnic emblem. 
C)  collection. 
D)  achievement emblem. 
E)  role acquisition.

Question 14

Reference group emblems are consumption items that serve

Accepted Answer

A)  cognitive needs for information. 
B)  to fulfill hedonic needs. 
C)  affective needs for emotional information. 
D)  as indicators of membership in groups. 
E)  as necessities. 
A)  cognitive needs for information. 
B)  to fulfill hedonic needs. 
C)  affective needs for emotional information. 
D)  as indicators of membership in groups. 
E)  as necessities.

Question 15

How do consumers dispose of special possessions?

Accepted Answer

Consumers dispose of special possessions

Question 16

The preppy clothing style symbolizes identification with New England.Brightly colored,loose-fitting clothing symbolizes identification with sunnier regions of the country.In these cases,clothing serves as a

Accepted Answer

A)  reference group marker. 
B)  cultural group indicator. 
C)  utilitarian tag. 
D)  geographic emblem. 
E)  climatic bellwether. 
A)  reference group marker. 
B)  cultural group indicator. 
C)  utilitarian tag. 
D)  geographic emblem. 
E)  climatic bellwether.

Question 17

In an advertisement,an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood.This type of advertising would be a part of what is known as

Accepted Answer

A)  advertising myopia. 
B)  communication block building. 
C)  symbol communication. 
D)  schema dissociation. 
E)  associative creation. 
A)  advertising myopia. 
B)  communication block building. 
C)  symbol communication. 
D)  schema dissociation. 
E)  associative creation.

Question 18

Russell loves to Jet Ski and he thinks of his personal watercraft as enjoyable.Russell might not view the watercraft as part of his self-concept.

Accepted Answer

A) True 
 B)False

Question 19

We express our ethnic identification not only by the type of food we eat but also when we eat it.In the United States,dinner is typically eaten at about 6:00 in the evening,but in countries such as Spain and Italy,it is typically eaten

Accepted Answer

A)  much earlier. 
B)  in the middle of the day. 
C)  much later. 
D)  at 5:00. 
E)  at 4:00. 
A)  much earlier. 
B)  in the middle of the day. 
C)  much later. 
D)  at 5:00. 
E)  at 4:00.

Question 20

Men's special possessions usually symbolize their attachment to other people.

Accepted Answer

A) True 
 B)False

Betty carefully selected her mother's Christmas gift.She spent hours selecting the right gift and then wrapping it.This is the ____ stage of gift giving.

As part of the ____ for a newly married couple,the couple acquires new products that are viewed as culturally appropriate for the role and that help them create a mutual history.

71 million households in the U.S.keep a pet.

Why are some possessions special?

We tend to associate hamburgers,diners,and truck stops with lower social status groups.These are examples of what are best known as

____ are enacted at the disposition stage and are designed to wipe away all traces of our personal meaning in a product.

We may enjoy a special painting or item of clothing because it was a gift from a friend.Thus,this object is fulfilling the

During Muslim feasts,it is expected that everyone will eat off of the same plate; if someone asks for their own plate,it is seen as being rude.

Just by looking at someone and his or her possessions,we should be able to tell whether that person is a member of the categories of men,Mexican American,upper-middle class,or youth.Thus,these possessions are used to

Giving for ____ reasons is giving because the donor derives positive emotional pleasure from the act of giving.

In role transition,incorporation

By associating product characteristics with cultural principles and categories,

Although Gayathri has lived in the United States for many years,she still wears a sari from her native land of India for special occasions.This is an example of a(n)

Reference group emblems are consumption items that serve

How do consumers dispose of special possessions?

The preppy clothing style symbolizes identification with New England.Brightly colored,loose-fitting clothing symbolizes identification with sunnier regions of the country.In these cases,clothing serves as a

In an advertisement,an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood.This type of advertising would be a part of what is known as

Russell loves to Jet Ski and he thinks of his personal watercraft as enjoyable.Russell might not view the watercraft as part of his self-concept.

We express our ethnic identification not only by the type of food we eat but also when we eat it.In the United States,dinner is typically eaten at about 6:00 in the evening,but in countries such as Spain and Italy,it is typically eaten

Men's special possessions usually symbolize their attachment to other people.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

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Exam 16: Symbolic Consumer Behavior

Betty carefully selected her mother's Christmas gift.She spent hours selecting the right gift and then wrapping it.This is the ____ stage of gift giving.

As part of the ____ for a newly married couple,the couple acquires new products that are viewed as culturally appropriate for the role and that help them create a mutual history.

71 million households in the U.S.keep a pet.

Why are some possessions special?

We tend to associate hamburgers,diners,and truck stops with lower social status groups.These are examples of what are best known as

____ are enacted at the disposition stage and are designed to wipe away all traces of our personal meaning in a product.

We may enjoy a special painting or item of clothing because it was a gift from a friend.Thus,this object is fulfilling the

During Muslim feasts,it is expected that everyone will eat off of the same plate; if someone asks for their own plate,it is seen as being rude.

Just by looking at someone and his or her possessions,we should be able to tell whether that person is a member of the categories of men,Mexican American,upper-middle class,or youth.Thus,these possessions are used to

Giving for ____ reasons is giving because the donor derives positive emotional pleasure from the act of giving.

In role transition,incorporation

By associating product characteristics with cultural principles and categories,

Although Gayathri has lived in the United States for many years,she still wears a sari from her native land of India for special occasions.This is an example of a(n)

Reference group emblems are consumption items that serve

How do consumers dispose of special possessions?

The preppy clothing style symbolizes identification with New England.Brightly colored,loose-fitting clothing symbolizes identification with sunnier regions of the country.In these cases,clothing serves as a

In an advertisement,an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood.This type of advertising would be a part of what is known as

Russell loves to Jet Ski and he thinks of his personal watercraft as enjoyable.Russell might not view the watercraft as part of his self-concept.

We express our ethnic identification not only by the type of food we eat but also when we eat it.In the United States,dinner is typically eaten at about 6:00 in the evening,but in countries such as Spain and Italy,it is typically eaten

Men's special possessions usually symbolize their attachment to other people.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters