Question 1

Cultural principles

Accepted Answer

A)  give guidance as to how culture is created. 
B)  are guidelines in certain societies about food products that are based on bacteria and cultures. 
C)  are socialization rules that guide us in the purchase of luxury goods and services, such as opera and art museums. 
D)  organize reference group influence. 
E)  are ideas or values that specify how aspects of our culture are organized, perceived, or evaluated. 
A)  give guidance as to how culture is created. 
B)  are guidelines in certain societies about food products that are based on bacteria and cultures. 
C)  are socialization rules that guide us in the purchase of luxury goods and services, such as opera and art museums. 
D)  organize reference group influence. 
E)  are ideas or values that specify how aspects of our culture are organized, perceived, or evaluated.

Question 2

A status product may be given a premium price,made with certain features that are appropriate only for the targeted buyers,and distributed only in outlets that have a status image.This is best thought of as an example of designing elements of the marketing mix

Accepted Answer

A)  in communication block building. 
B)  in schema dissociation. 
C)  in associative creation. 
D)  to reinforce the symbolic image. 
E)  in consumer socialization. 
A)  in communication block building. 
B)  in schema dissociation. 
C)  in associative creation. 
D)  to reinforce the symbolic image. 
E)  in consumer socialization.

Question 3

____ are people,things,and places that are set apart,revered,worshipped,and treated with great respect.

Accepted Answer

A)  Emblems 
B)  Symbols 
C)  Substantiated objects 
D)  Profane objects 
E)  Sacred entities 
A)  Emblems 
B)  Symbols 
C)  Substantiated objects 
D)  Profane objects 
E)  Sacred entities

Question 4

For groups,rituals can serve as all of the following except

Accepted Answer

A)  reaffirmation of membership. 
B)  public confirmation that one has become a member. 
C)  to tie the group together. 
D)  to create a common understanding of the meaning of the group. 
E)  to dissociate oneself from the group. 
A)  reaffirmation of membership. 
B)  public confirmation that one has become a member. 
C)  to tie the group together. 
D)  to create a common understanding of the meaning of the group. 
E)  to dissociate oneself from the group.

Question 5

Some occasions are festive while others are more somber.The clothing worn during these occasions mirrors these moods.The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.

Accepted Answer

A)  ritualistic phenomenon 
B)  cultural category 
C)  derivational category 
D)  connectedness function 
E)  emblematic function 
A)  ritualistic phenomenon 
B)  cultural category 
C)  derivational category 
D)  connectedness function 
E)  emblematic function

Question 6

A child gives up her security blanket to signal that she is no longer a little girl.This is best thought of as

Accepted Answer

A)  separation from the old role. 
B)  problem recognition. 
C)  incorporation. 
D)  transition from one role to another. 
E)  pre-role acquisition search. 
A)  separation from the old role. 
B)  problem recognition. 
C)  incorporation. 
D)  transition from one role to another. 
E)  pre-role acquisition search.

Question 7

Consumers will not sell special possessions at market value,if at all,and buy these items with little regard for price.

Accepted Answer

A) True 
 B)False

Question 8

In China,consumers often build new houses because they believe that older houses are contaminated by the former occupants.

Accepted Answer

A) True 
 B)False

Question 9

Upon ____,many people dispose of possessions that remind them of the other person.

Accepted Answer

A)  marriage 
B)  retirement 
C)  graduation 
D)  divorce 
E)  the change of teachers 
A)  marriage 
B)  retirement 
C)  graduation 
D)  divorce 
E)  the change of teachers

Question 10

When a consumer moves to a new country,they may go through a(n)____ involving the abandonment or disposition of old customs and symbols and the adoption of new ones stereotypically associated with the new role.

Accepted Answer

A)  anticipatory role acquisition 
B)  problem recognition struggle 
C)  pre-role acquisition search 
D)  ritual 
E)  cultural transition 
A)  anticipatory role acquisition 
B)  problem recognition struggle 
C)  pre-role acquisition search 
D)  ritual 
E)  cultural transition

Question 11

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests.These symbols serve as

Accepted Answer

A)  consumption rituals. 
B)  emblematic functions. 
C)  hedonic symbols. 
D)  affective tags. 
E)  idiosyncratic tags. 
A)  consumption rituals. 
B)  emblematic functions. 
C)  hedonic symbols. 
D)  affective tags. 
E)  idiosyncratic tags.

Question 12

Many professors display their PhD diplomas on their office walls.The diplomas are

Accepted Answer

A)  part of the professors' collections. 
B)  ethnic emblems. 
C)  gender emblems. 
D)  special possessions symbolizing achievement. 
E)  egocentric rituals. 
A)  part of the professors' collections. 
B)  ethnic emblems. 
C)  gender emblems. 
D)  special possessions symbolizing achievement. 
E)  egocentric rituals.

Question 13

The meaning of consumption symbols can stem from either the individual or

Accepted Answer

A)  the culture. 
B)  other symbols. 
C)  other products. 
D)  iconic memory. 
E)  totemism. 
A)  the culture. 
B)  other symbols. 
C)  other products. 
D)  iconic memory. 
E)  totemism.

Question 14

Lily had a pet iguana named Fred for several years.Since Fred could be considered a special possession,he

Accepted Answer

A)  relates to her ideal identity. 
B)  relates to her actual identity. 
C)  has a self expressive value. 
D)  can really be enjoyed by others. 
E)  is unlikely to be sold. 
A)  relates to her ideal identity. 
B)  relates to her actual identity. 
C)  has a self expressive value. 
D)  can really be enjoyed by others. 
E)  is unlikely to be sold.

Question 15

The state in gift giving where an individual selects a gift for a friend is called the reformulation stage.

Accepted Answer

A) True 
 B)False

Question 16

When the purpose of acquisition,usage,or disposal of an offering is ____,these offerings have symbolic value.

Accepted Answer

A)  to say something about who we are as people 
B)  sensory pleasure or emotional stimulation 
C)  to complete a task 
D)  to be abstract 
E)  to be valuable to the consumer 
A)  to say something about who we are as people 
B)  sensory pleasure or emotional stimulation 
C)  to complete a task 
D)  to be abstract 
E)  to be valuable to the consumer

Question 17

In China,an emblem of status is expensive cognac.

Accepted Answer

A) True 
 B)False

Question 18

Selling an expensive designer perfume at a deep discount would reinforce its symbolic meaning.

Accepted Answer

A) True 
 B)False

Question 19

Regarding food,research shows that ____ reflects its appropriateness for men and women.

Accepted Answer

A)  its ethnicity 
B)  the way it is eaten 
C)  its price 
D)  the way it is prepared 
E)  the height of the table from the floor 
A)  its ethnicity 
B)  the way it is eaten 
C)  its price 
D)  the way it is prepared 
E)  the height of the table from the floor

Question 20

Dresses,skirts,and lipstick have traditionally been associated with women.These are best considered to be

Accepted Answer

A)  geographic emblems. 
B)  ethnic emblems. 
C)  reference group emblems. 
D)  social class emblems. 
E)  gender emblems. 
A)  geographic emblems. 
B)  ethnic emblems. 
C)  reference group emblems. 
D)  social class emblems. 
E)  gender emblems.

Cultural principles

A status product may be given a premium price,made with certain features that are appropriate only for the targeted buyers,and distributed only in outlets that have a status image.This is best thought of as an example of designing elements of the marketing mix

____ are people,things,and places that are set apart,revered,worshipped,and treated with great respect.

For groups,rituals can serve as all of the following except

Some occasions are festive while others are more somber.The clothing worn during these occasions mirrors these moods.The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.

A child gives up her security blanket to signal that she is no longer a little girl.This is best thought of as

Consumers will not sell special possessions at market value,if at all,and buy these items with little regard for price.

In China,consumers often build new houses because they believe that older houses are contaminated by the former occupants.

Upon ____,many people dispose of possessions that remind them of the other person.

When a consumer moves to a new country,they may go through a(n)____ involving the abandonment or disposition of old customs and symbols and the adoption of new ones stereotypically associated with the new role.

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests.These symbols serve as

Many professors display their PhD diplomas on their office walls.The diplomas are

The meaning of consumption symbols can stem from either the individual or

Lily had a pet iguana named Fred for several years.Since Fred could be considered a special possession,he

The state in gift giving where an individual selects a gift for a friend is called the reformulation stage.

When the purpose of acquisition,usage,or disposal of an offering is ____,these offerings have symbolic value.

In China,an emblem of status is expensive cognac.

Selling an expensive designer perfume at a deep discount would reinforce its symbolic meaning.

Regarding food,research shows that ____ reflects its appropriateness for men and women.

Dresses,skirts,and lipstick have traditionally been associated with women.These are best considered to be

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

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Exam 16: Symbolic Consumer Behavior

Cultural principles

A status product may be given a premium price,made with certain features that are appropriate only for the targeted buyers,and distributed only in outlets that have a status image.This is best thought of as an example of designing elements of the marketing mix

____ are people,things,and places that are set apart,revered,worshipped,and treated with great respect.

For groups,rituals can serve as all of the following except

Some occasions are festive while others are more somber.The clothing worn during these occasions mirrors these moods.The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.

A child gives up her security blanket to signal that she is no longer a little girl.This is best thought of as

Consumers will not sell special possessions at market value,if at all,and buy these items with little regard for price.

In China,consumers often build new houses because they believe that older houses are contaminated by the former occupants.

Upon ____,many people dispose of possessions that remind them of the other person.

When a consumer moves to a new country,they may go through a(n)____ involving the abandonment or disposition of old customs and symbols and the adoption of new ones stereotypically associated with the new role.

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests.These symbols serve as

Many professors display their PhD diplomas on their office walls.The diplomas are

The meaning of consumption symbols can stem from either the individual or

Lily had a pet iguana named Fred for several years.Since Fred could be considered a special possession,he

The state in gift giving where an individual selects a gift for a friend is called the reformulation stage.

When the purpose of acquisition,usage,or disposal of an offering is ____,these offerings have symbolic value.

In China,an emblem of status is expensive cognac.

Selling an expensive designer perfume at a deep discount would reinforce its symbolic meaning.

Regarding food,research shows that ____ reflects its appropriateness for men and women.

Dresses,skirts,and lipstick have traditionally been associated with women.These are best considered to be

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters