Exam 9: Patterns of Buyer Behavior

What is purchase frequency?

Using _______ to create finely targeted promotions makes it more likely that the promotion will resonate with individual customers.

A child moves out of house, and as a result her parents purchase less soda. This is an example of the

Define the two types of brand loyalty. Why is it important to distinguish between these types of brand loyalty?

Brand _______ occurs when there is a mental and behavioral preoccupation with a brand.

What is gamification? Why do brands use gamification? How can gamification increase consumer engagement?

How does a brand relationship differ from purchase loyalty and attitudinal loyalty?

Why is it important that brands establish learning relationships with consumers? How can this be done?

Everyday items such as socks and plates are examples of _______ market products.

What is a consumer panel? How are they used? What do most types of panels have in common?

Which type of marketing strategy uses tactics like competition, rewards, status, achievement, socialization, and learning to engage with consumers?

_______ loyalty involves liking or a commitment to the brand that is often based on perceived value.

A brand _______ occurs when a deeper level of connection is forged between the self and the brand.

Depending on how often we need to replace our products or renew our services, we demonstrate _______ purchase patterns.

The proportion of the total sales for one brand versus all brands in the market is known as

Ample evidence suggests that consumer behaviors are largely low involvement and a function of habit, dependent on what brands are familiar and

Identify and describe two notable ways in which researchers have created shopping experiences to suit the needs of the millennial.

Mrs. Hammond teaches high-school biology. To increase student engagement, she splits her class into teams and tells the students they will be excused from that evenings homework if their team correctly answer more questions than the other team. This is an example of

Why is understanding purchase frequency important to marketing managers? What insights can be derived from purchase frequency data and how can those insights be used to influence brand interaction?