Exam 9: Patterns of Buyer Behavior

The _______ suggests that, over time, light buyers tend to become heavier and heavier buyers tend to become lighter.

_______ refers to a non-geographically bound community that is connected through brand admiration, with a structured set of social relations.

What type of consumers have an affinity for certain brands and make decisions based on previous purchases?

The phenomenon whereby brands with smaller market share have fewer buyers who buy the brand less often is called

Consumers with brand love have higher levels of

_______ data can help marketers better understand what consumers do and how they might differentiate a brand for consumers.

_______ loyalty involves the repeated, often habitual, purchase of a brand.

Are segmentation strategies useful? Imagine that you are the marketing manager for an aquarium. You are looking for ways to increase interaction and deepen relationships with visitors. After some research, you discover that two segments of patrons have very low levels of repeat visits and interaction while at the aquarium. The first segment consists of senior citizens, and the other consists of Latinx who speak little to no English. How would you build stronger relationships with those consumers?

Brand addiction is distinguished from other addictions, such as drugs or alcohol addiction, because

Brand _______ occurs when there is a strong emotional tie between a brand and a consumer.

You are the marketing manager for a dog food brand that is seeking to make the brand distinctive. Provide two detailed suggestions for how this can be done. Give two potential pitfalls.

In order to make sure that consumers are able to spot and recognize a brand, the brand should be

What do marketing managers often use when they want to examine repeat purchasing patterns?

A dynamic market that can change quickly and dramatically is known as a _______ market.

Brand _______ occurs when there is a passionate emotional attachment to a brand.

Asking customers to record their purchases by scanning their grocery card at a store, is an example of

How can a brand help consumer's justify paying higher prices for a product that is sustainably sourced?

_______ brands are those that imitate the color, shape, brand name, or look of a national brand.

The first organic product purchase that a consumer makes is called the _______ to the market.

An established mature market that appears stable over a period of several months or years is known as a _______ market.