Exam 5: Research and Evidence-Based Practices

When Ford attempted to compete with the Tesla Cybertruck in 2019, it was an example of using research to ______.

Categorize some of the major questions that research helps the PR professional to answer.

Differentiate between monitoring and listening as a research approach in social and digital communications.

All formal research involves information, science, and objectivity.

______ are immediate and direct results while ______ are more important results.

If you want to better understand attitudes, behaviors, and values of a given public, which type of audience segmentation should you choose?

Evidence-based practices (EBP) blend the art and science of research.

In which of the following areas can research assist the PR practitioner?

As a PR professional, how would you apply the principles of evidence-based practices for research (EBP) to a campaign for your client?

Providing full transparency and supporting documentation is an example of the understanding the ______.

Although outputs and outcomes are similar terms, they mean different things.

Research is crucial to building a foundation for creating effective ______.

If you wanted to explore what is causing consumers to choose Tic-Tacs over Altoids mints, you would conduct a(n) ______ study.

The partnership between Spotify and Tic-Tac is an example of using research as the basis for ______.

How does reliability differ from validity?

What can research do for public relations practitioners?

From the list below, identify the biggest concern in obtaining data.

When conducting research into social and digital communication, the tasks are divided between ______ and ______.

What is the universal feature of all public relations models?

In order to gain the most complete picture of a topic or situation, one would conduct ______ research.