Question 1

Compare the various approaches to audience segmentation, and explain when to use each approach.

Accepted Answer

Answers will vary. They should include s

Question 2

Informal research can be useful when looking for potential ideas to implement, but it is not scientific in nature.

Accepted Answer

A) True 
 B)False

Question 3

Not knowing how to apply research insights to our findings results in ______.

Accepted Answer

A)  angry clients with inflated bills 
B)  correctly using gut-level hunches 
C)  a lot of useless data floating around 
D)  creative application of insights 
A)  angry clients with inflated bills 
B)  correctly using gut-level hunches 
C)  a lot of useless data floating around 
D)  creative application of insights

Question 4

As a research technique, neuromarketing has a strong connection to psychology.

Accepted Answer

A) True 
 B)False

Question 5

If you asked "What impact does a CEO have on a brand's reputation?" you would be examining ______.

Accepted Answer

A)  how things are happening 
B)  tangible and intangible factors 
C)  cause and effect 
D)  why things are happening 
A)  how things are happening 
B)  tangible and intangible factors 
C)  cause and effect 
D)  why things are happening

Compare the various approaches to audience segmentation, and explain when to use each approach.

Informal research can be useful when looking for potential ideas to implement, but it is not scientific in nature.

Not knowing how to apply research insights to our findings results in ______.

As a research technique, neuromarketing has a strong connection to psychology.

If you asked "What impact does a CEO have on a brand's reputation?" you would be examining ______.

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters

Exam 5: Research and Evidence-Based Practices

Compare the various approaches to audience segmentation, and explain when to use each approach.

Informal research can be useful when looking for potential ideas to implement, but it is not scientific in nature.

Not knowing how to apply research insights to our findings results in ______.

As a research technique, neuromarketing has a strong connection to psychology.

If you asked "What impact does a CEO have on a brand's reputation?" you would be examining ______.

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters