Question 1

Choose a major public relations crisis recently reported in the media. Apply Arthur W. Page's "Page Principles" to show how you would solve the crisis.

Accepted Answer

Answers will vary. However, they should

Question 2

Which of the following is a career challenge you are likely to face when conducting research?

Accepted Answer

A)  client pressure to skew findings 
B)  little recognition of its value 
C)  growing use of social metrics 
D)  the need to question traditional models 
A)  client pressure to skew findings 
B)  little recognition of its value 
C)  growing use of social metrics 
D)  the need to question traditional models

Question 3

Analyze the impact of social media on the public relations field.

Accepted Answer

Social media have transformed public rel

Question 4

Theories are useful to public relations practitioners primarily because they ______.

Accepted Answer

A)  form the basis of gut-level hunches we can use to form campaigns 
B)  help us understand how or why something works the way it does 
C)  allow us to skip the research phase of a campaign and move into tactics 
D)  form ideas that will be superior to those in advertising or marketing 
A)  form the basis of gut-level hunches we can use to form campaigns 
B)  help us understand how or why something works the way it does 
C)  allow us to skip the research phase of a campaign and move into tactics 
D)  form ideas that will be superior to those in advertising or marketing

Question 5

New areas of PR specialization have not significantly impact the basic research principles underlying the field.

Accepted Answer

A) True 
 B)False

Choose a major public relations crisis recently reported in the media. Apply Arthur W. Page's "Page Principles" to show how you would solve the crisis.

Which of the following is a career challenge you are likely to face when conducting research?

Analyze the impact of social media on the public relations field.

Theories are useful to public relations practitioners primarily because they ______.

New areas of PR specialization have not significantly impact the basic research principles underlying the field.

Introduction to Public Relations

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters

Exam 2: Historical Contexts and Todays Practices

Choose a major public relations crisis recently reported in the media. Apply Arthur W. Page's "Page Principles" to show how you would solve the crisis.

Which of the following is a career challenge you are likely to face when conducting research?

Analyze the impact of social media on the public relations field.

Theories are useful to public relations practitioners primarily because they ______.

New areas of PR specialization have not significantly impact the basic research principles underlying the field.

Introduction to Public Relations

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters