Exam 2: Historical Contexts and Todays Practices

Imagine that your public relations agency assigns you to create a campaign to promote a new video game series. For your strategy, you decide to concentrate on reaching out to gaming writers in the media and staging interactive events in major cities to engage gamers. You are employing the ______ model.

Which contemporary public relations figure is best known for research into trust in the public relations field?

Which qualities have earned Arthur Page the title of "father of the modern-day practice of corporate public relations?"

Many PR experts believe that of all the professions, public relations is mostly closely linked to social media. What is their reasoning?

Public relations is a profession and a practice, but it also involves research and theory.

The two-way symmetrical communication model creates a more level playing field between the public relations practitioner and his/her audiences.

You work as a staff member for the public relations department in a major hospital. Administrators task you with developing a campaign to educate employees on the dangers of the Coronavirus and ways to avoid it. You opt for an approach that gets the word out through social media, employee newsletters, and health fairs. You are employing the ______ model.

The press agentry and publicity model of public relations focuses on ______, while the public information model is more concerned with ______.

The Theory of Planned Behavior and the Theory of Reasoned Action are primarily concerned with trying to predict people's ______ and ______.

Imagine you are putting together a public relations campaign for a new phone app aimed at millennial consumers. You want open communication and audience feedback. At the same time, the campaign must be persuasive. In this case, you would apply the ______ model.

At times, self-appointed gatekeepers from the PR practice may wish to filter out ideas that are new to them; what is the possible result?

The Southwest Airlines crisis case demonstrates that in extreme cases, a direct response does not work well.

While the two-way asymmetrical communication model is based upon ______, the two-way symmetrical communication model is focused more on ______.

Which model of public relations do the "Page Principles" rely upon in their approach?

It is safe to say that social media has impacted public relations more than almost any other phenomenon.

Press agents in the 19th century were considered to be PR professionals.

Studying PR ______ enables us to look at what has been done before and where our field is going.

You are the public relations coordinator for a major cruise ship line. This season, you are forced to cancel most scheduled and current cruises due a major foodborne illness outbreak. Many passengers booked and paid for their trips up to a year ago. Others are in the middle of their cruises and are being forced to return early. Tensions are running high and your team is fielding hundreds of calls from disgruntled guests. You want to create an outreach campaign that enables a conversation with your guests in which they can voice their concerns and be heard. Choose one of the four public relations models and apply it to this situation. How might you use its various elements here?

Considering the four major models of public relations, it is evident that ______.

You and a coworker are enjoying dinner with an old college friend. When the discussion turns to the work you do as PR professionals, she says, "You're the guys who mostly write press releases, publicize things, and work with media, right?" Your friend's perception of public relations reflects ______.