Exam 5: Motivation and Emotion: Driving Consumer Behavior

Some consumers get very upset when they receive bad food in a restaurant and lose control by yelling at the server and demand to see the manager. This lack of emotional control on the part of the consumer suggests that this consumer has low emotional _____.

Hal is a computer enthusiast who reads magazines, has several computers, and fixes computers for his friends and family. It can be said that Hal is exhibiting situational involvement.

Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease. This type of appraisal that focuses on the future that elicits worry and fear, so much so that some consumers avoid going to the doctor, is best described as a(n) _____ appraisal.

VISITING THE DENTIST SCENARIO According to an American Dental Association survey, almost 25 percent of Americans don't go to the dentist because they are afraid. There's plenty to fear - pain, needles, gagging, feeling helpless, having personal space invaded, and being lectured for not brushing, flossing, or visiting often enough. Of course, avoiding the situation can make matters even worse when a patient does finally visit the dentist. Some patients, especially older ones, are reluctant to visit the dentist due to phobias based on a bad experience they had at the dentist when they were a child. However, the dental industry has evolved tremendously over the years, essentially eliminating any pain for patients. Many dentists are going even further to quell patients' fears by offering sedation, pain killers, entertainment, atmospherics, and spa services during a patient's visit. While sedation and pain killers have been offered for years, newer alternatives try to enhance the experience for patients. For example, some dentists offer entertainment options such as TVs, headphones with soothing music, or goggles for watching 3-D movies. Spa services include warm neck rolls and hand and foot massages all in a Zen-like environment complete with soothing water falls and candles. The hope is that patients' anxiety will be minimized by creating a positive atmosphere that will result in the recommended twice-a-year visits. -Refer to Visiting the Dentist Scenario. Some people only go to the dentist when they have a problem, such as a toothache or a broken tooth, because they want to get it fixed. The fact that we are motivated to restore our bodies to an acceptable state, such as no pain in our mouths, is an example of which type of motivation?

Autonomic measures or emotions are those responses that are automatically recorded based on either automatic visceral reactions or neurological brain activity.

Which of the following can be thought of as a transient (temporary and changing) and general feeling state?

Which motivation reflects a desire to acquire products that can be used to accomplish things?

_____ represents the personal relevance of shopping activities.

Spreading activation represents the extent to which an emotional display by one person influences the emotional state of a bystander.

Large drugstore chains, like Walgreen's and Rite Aid, know that most shoppers visiting their stores want to get what they need quickly without spending much time lingering in the store. That's why most of them are stand-alone stores instead of being located in shopping centers. These retailers understand that most consumers are driven by _____ motivations when they visit their stores.

As consumers get older, the value they receive from certain consumer behaviors often changes. For example, some older consumers do not have as much fun attending sporting events as they did when they were younger. In this case, age is a _____ variable.

PANAS measures of emotions include physiological responses such as sweating, heart rate, and brain imaging which can document activity in areas of the brain.

Eugenie believes that if she smiles, the whole world smiles with her. Her belief is based on the concept of emotional _____.

Consumers with very high involvement in some product category are referred to as _____.

Electronic products can be especially frustrating or satisfying for consumers - often both at the same time. A consumer researcher wants to measure consumers' positive and negative emotions when using electronic products like video games, cell phones, computers, and tablets. Which measure is best for this purpose?

All of the following are types of cognitive appraisals EXCEPT _____.

Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?

Self-improvement motivations drive behaviors aimed at changing one's current state to a level that is more ideal.

Which way of measuring emotions automatically records responses based on either automatic visceral reactions or neurological brain activity?

Memories of previous, meaningful events in one's life are known as primary memories.