Exam 8: Methods of Collecting Primary Data

_____obtains data by observing and analyzing the content or message of written text, such as reports, contracts, advertisements, letters, open-ended questions on surveys, and similar content.

Sarah is conducting an interview with Tom. After one of Tom's responses, Sarah asked "why?" When he answered her, she asked "why?" again. Sarah is attempting to identify possibly hidden reasons for the particular behavior in Tom's response. Sarah is _____.

Data is collected by means of one or more of the following: interviews, observation, and _____.

A(n) _____ is where the researcher speaks to the respondent directly, asking questions and recording answers.

Joni received an e-mail requesting her to complete a survey. There was a link to a Web site where the survey was located, so she clicked on it and completed the survey. This type of survey is called a(n) _____.

_____ are semi-structured interviews consisting of a moderator and 8-12 participants that uses an exploratory research approach and is considered a type of qualitative research.

Which of the following is an unstructured one-to-one discussion session between a trained interviewer and a respondent?

What is content analysis? Describe an example in which it could be applied in business research.

Loss of researcher control and very low response rates are problems with _____.

In which type of interview are researchers free to exercise their own initiative in following up on an interviewee's answer to a question?

_____ means each answer on a questionnaire has a separate response category.

Observational data is collected by systematically recording observations of people, events or objects.

Ethnographic researchers interpret behavior in context through observation of actual life experiences.

All of the following are ways to increase mail survey response rates EXCEPT _____.

Broadly speaking, data collection methods can be divided into two categories. Briefly describe these categories along with advantages and disadvantages of each.

Which type of interview is conducted without the use of an interview sequence, allowing the researcher to elicit information by engaging the interviewee in free and open discussion on the topic of interest?

Why would researchers want to use an unstructured interview rather than a structured or semistructured interview? Give an example when each would be appropriate.

_____ means a response category has been included for every possible answer to a specific question on a questionnaire.

Focus groups do not use a moderator to guide the group's discussion.

Which of the following focuses on collecting information about a specific event or activity, often about a particular firm or industry?